Further | Media Pitch Practice & Zoom Mixer

CPG Female founders - this one’s for you! Have you ever wondered what it would be like to pitch your brand to the media? Now’s your chance to learn how to do it - and practice pitching!

Please note: this event is open only to food, beverage, beauty and health product brand founders (you must share details proving you have a brand)

On December 12th, join special guests, Elizabeth Crawford & Stefani Sassos, for Startup CPG’s Further Pitch Practice Zoom Mixer to:

• Learn best practices for pitching media - what to do / what not to do
• Listen to 2 minute pitches of 4 selected CPG brands with live feedback from
• Connect with other female founders in breakout rooms (a safe space to share!)

How will the pitches work? Four brands will be selected to give a 2-minute pitch in front of the audience (no slides needed). Elizabeth will then have 2 minutes to provide feedback on each brand’s pitch. To apply, select the pitch option when registering for the event. Our team will email you a week before the event if you’ve been selected.

how to register to pitch: Just check the "YES" to pitch box during registration. We'll reach out to selected brands a few days before the event to confirm your spot.

Even if you don’t pitch, this is a fantastic opportunity to get in front of each other, learn from our experiences, and take home useful information to apply to your brand.

Elizabeth Crawford is an experienced regulatory and business trade reporter who covers the food and beverage industries, including innovation, start-ups, health, wellness, nutrition, FDA and dietary supplements. She also is the host of FoodNavigator-USA's Soup-To-Nuts podcast.

Stefani Sassos, MS, RDN, CDN, NASM-CPT is a registered dietitian, personal trainer and the Nutrition & Fitness Director of the Good Housekeeping Institute. She handles all nutrition and fitness related content, testing and evaluation for the brand, and spearheads Good Housekeeping’s Annual Best Snack Awards. Stefani is dedicated to providing readers with evidence-based content to encourage informed food choices and healthy living.

We believe in the massive potential of small CPG brands — and have made it our mission to empower them along their journey. Startup CPG connects emerging brands to resources, industry partners, and the most supportive community in the industry. Through our online community on Slack (20k+ members), our in-person events, and our media and resources, podcast, blogs, webinars, and more — Startup CPG brings major opportunities to emerging brands at no cost. Become a member today.

Instagram: @startupcpg

About

Settle is the best way to power up your brand’s cash flow and operations—designed specifically for consumer brands ready to grow. With a unified platform tailored for 'finventory' management, you can seamlessly plan, purchase, manage, and pay for inventory, all in one place. Automate payments, 3-way match purchase orders, and real time accurate COGS. For businesses that qualify, Settle Working Capital offers founder-friendly financing, so you can Settle now, pay later, and scale confidently. Join brands like Deux, Truvani, and Olipop to confidently scale for what's next. Learn more about Settle today

Event Venue

Online