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From Visit to Visibility—
Understanding Media Tours & Journalist Expectations
Presented by: Debbie Geiger, Geiger & Assoicates Public Relations
Tourism and hospitality businesses are invited to attend this informative and interactive public relations workshop. Bring your curiosity, questions and a colleague!
PRESENTATION | Q&As | PARTNER FEEDBACK
• Overview of the Lexington, Buena Vista, and Rockbridge County media tour program
• Highlights of the national and regional media coverage generated to date
• Tips for meeting visiting journalists’ expectations to increase coverage opportunities
• Interactive Q&A session
• Share feedback to help shape future media tours around your business goals and opportunities
• 2026 Media Tour date announcement
REGISTRATION
Please register by February 24.
https://form.jotform.com/260196626478064
Free event.
Monday, March 2, 2026 | 9:30-11:30am
Virginia Horse Center, Anderson Coliseum, Appomattox Mezzanine (2nd floor via elevator or stairs)
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Event Venue
Virginia Horse Center, 26 Art Farm Ln, Lexington, VA 24450-3315, United States
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
