From meh to memorable: Crafting messages that stick

Matt Hodkinson

CEO and Founder

Total Growth Ownership

Speaker info:

Matt Hodkinson is the Founder and Chief MEHscapologist at Total Growth Ownership (TGO). With over 13 years of experience, Matt has directly worked with more than 250 B2B companies, helping them achieve standout market positions and enhanced marketing potential without the need for high-volume content production.

Linkedin | B2B Speaker Page | Birmingham Expo

Session Description:

Explore the psychology behind memorable messaging and how B2B companies can leverage these principles for lasting impact. Drawing from extensive research and real-world applications, this session will delve into the key elements that make messages unforgettable. Attendees will learn about the importance of differentiation, the risks of over-reliance on emotional appeals, and the strategic balance between rational argument and emotional connection. By understanding these concepts, B2B companies can craft messages that not only capture attention but also resonate deeply with their target audience, leading to improved marketing outcomes and stronger client relationships.

Linkedin | B2B Speaker Page | Birmingham Expo

To understand the best fit for your business, take advantage of our discounts, or for more information, please get in touch with the below Directors

Abhishek Tripathi | +44 7405 075238 | [email protected]

Nagendra Mishra | +44 7913 027482 | [email protected]

We are dedicated to ensuring your Expo experience is as remarkable as your business. See you at the Birmingham Biggest B2B Exhibition : B2B Growth 2024!

Click HERE to Download Exhibitor Pitch Deck | Show Guide to be uploaded soon.

WHO ARE WE?

B2B Growth Expo stands at the vanguard of global business events, a must-attend for savvy leaders seeking powerful exchanges, transformative ideas, and game-changing practices. Born in 2013, B2B Growth Expo has become an essential fulcrum of worldwide business collaboration. We've masterminded over 30 high-impact events in the past decade, igniting growth, innovation, and cross-border partnerships. We are more than an expo - we are an evolutionary platform for SMEs and large enterprises alike.

A GLIMPSE OF OUR JOURNEY in 2022-2024: Our recent expos have been phenomenally successful, with over 560+ exhibitors, 5000+ visitors, and featuring more than 30 keynote speakers. We have also hosted 50+ business seminars, 20+ growth workshops, and 800+ speed networking events.

JOIN THE LEGACY: Get ready to be part of a legacy that's revolutionizing business horizons at the Birmingham Biggest B2B Exhibition 2024. Stay connected as we continue to host pioneering expos across the globe, each designed to equip you with the tools to elevate your business to the next level. Embark on this journey with us - a legacy of business transformation awaits you.

● Global & Second City: As the UK's second-largest city, Birmingham boasts a business base spread across 20+ countries, making it globally connected.

● High Startup Density: Outpacing London, Birmingham has a startup density of 16.7 startups per 1,000 people, enabling rich networking.

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● Innovative Ecosystem: Known as the UK's largest regional tech cluster, Birmingham saw a 42% increase in tech company births between 2018-2019.

● Post-Brexit Agility: Birmingham is well-positioned for post-Brexit business, with 63% of businesses surveyed indicating they're prepared for the new landscape.

Event Venue & Nearby Stays

The Eastside Rooms, Woodcock Street, Birmingham, United Kingdom