Fill The Room Workshop

• You’ll learn how to consistently fill your events regardless of your network size.
• You’ll learn how to run events at low or no cost consistently.
• You’ll learn the step by step process to have attendees consistently refer you or become clients themselves after each event.

Shaquille Telford is an event marketing strategist and CEO of EasyToRefer who helps business coaches turn live events into powerful referral engines. He specializes in filling rooms with the right audience, securing sponsors to offset or fully cover event costs, and creating experiences that generate meaningful connections and long term business growth.

Beyond events, Shaquille helps coaches attract and convert high quality leads through strategic partnerships, advertising, and collaborative marketing efforts with his network of trusted Power Partners.

JR Spear is a combat veteran, entrepreneur, and founder of Business Leaders Network who helps leaders leverage one day events and in person experiences to accelerate business growth. He teaches entrepreneurs how to fill intimate rooms, deliver transformational value, and convert conversations into high ticket sales without relying on complicated funnels or paid ads.

Through his proven event frameworks, JR equips business owners to build authority, deepen relationships, and create powerful referral ecosystems that drive consistent revenue and long term impact.

Zachary’s 30+ Referral Event

He told me, "I want you to succeed so I can keep working with you." That’s what my client Zachary Cochran said after walking away with 30+ referrals from his event.

Zachary Cochran, a career and leadership coach, had spent the previous year attending over 80 networking events in hopes of finding new clients. Unfortunately, those efforts left him burnt out with little to show for it.

When we met, I suggested that instead of attending endless events, he should host his own. We worked together, and his first event generated more client opportunities than the 80 networking events he had attended the year before.

When I approached him about hosting another event, he hesitated, unsure if we could replicate the success. He was concerned about the costs and whether we could fill the room with the right people again. Together, we secured sponsors to cover the event costs, developed a strategic invitation strategy to attract potential clients and referral sources, and limited Zachary’s involvement to less than an hour a week.

The result? Zachary walked away with another 30+ referrals and was so impressed he introduced me to his network of business coaches, saying he wanted me "to succeed so [he] can keep working with [me]."

One event led to dozens of referrals

Patrick Shurney is a business coach. He specializes in helping business owners become more profitable, so they can pay themselves first.

Patrick has run his business for a few years. He had early success attracting clients via social media but started to experience a slowdown in that area. Before meeting me, he realized to grow his business, he had to start taking a warm approach. So, he started reaching out to his network by making phone calls, and became interested in the idea of running his own event.

Around the same time, Patrick was invited to one of my former client's events, and though he couldn't make it, he was amazed to learn of the massive success it was. My former client then referred Patrick to me, and we decided to work together.

Patrick partnered with Jim Ries of Offit Kurman, and together, not only did they have a successful event, but combined with their sponsor, they generated dozens of referrals. In Patrick's words, he says I help set up their event "for a win". And Jim added by saying that there was a "good vibe" at the event.

• Access to all speaker sessions and workshops
• Powerful networking experience
• Hot lunch included with your ticket
• Entry into prize giveaways

RSVP ASAP! to reserve your spot.

Event Venue & Nearby Stays

10300 Eaton Pl suite 440, 10300 Eaton Place, Fairfax, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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