About this Event
Date: Monday 29th June
Time: 1:15pm – 6:00pm
Investment: £195 + VAT
Who should attend?
- SME founders, CEOs and Managing Directors who are generating opportunities but want to improve how consistently those opportunities convert into revenue and sustainable business growth.
- Business owners and senior leaders responsible for sales, commercial performance and client relationships, who want to strengthen their approach to qualification, positioning, relationship management and conversion.
- Leaders looking to improve win rates, sharpen sales effectiveness and generate more value from existing pipelines — by understanding changing buyer behaviour, avoiding common conversion gaps, and implementing more disciplined commercial processes.
Why attend?
Generating leads is only part of the growth equation. The real impact comes from how effectively you convert those opportunities into revenue.
In this Evoke Forward session, we’ll focus on one of the most important — and often overlooked — drivers of business growth: improving conversion.
Led by Douglas, drawing on more than 30 years of international business development and commercial leadership experience, this session will explore what it takes to consistently win more business in competitive and complex markets.
We’ll look at what’s changing in buyer behaviour, where opportunities are commonly lost, and how businesses can improve sales effectiveness through better qualification, clearer positioning, stronger relationship management, and more disciplined execution.
The session will combine:
- Market insight and current trends
- Practical frameworks and approaches
- Real-world examples of winning and converting business
Special Guest Session | Leadership Unplugged
A candid conversation with an accomplished leader sharing real-world stories and lessons.
What makes this different?
- Hands-on guidance: Work with experienced advisors and directors from Evoke Management, who’ve supported hundreds of business leaders through growth, transition, and exit.
- Real conversations: Talk openly about your business, plans, and goals with people who understand the SME journey.
- Peer learning: Connect with like-minded business owners who are serious about building stronger, more valuable businesses.
Event Venue & Nearby Stays
Victory Services Club, 63-79 Seymour Street, London, United Kingdom
GBP 234.00
