About this Event
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Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.
Learning Objectives:
By the end of this course, you will be able to:
- Understand the full media planning lifecycle for digital campaigns
- Identify and analyze target audience segments
- Allocate budgets effectively across platforms and campaigns
- Shape media strategies based on goals and KPIs
- Create a structured digital media plan aligned with business outcomes
- Optimize ongoing ad campaigns for better performance and ROI
Who can Attend?
Marketing strategists, media planners, advertisers, and business owners.
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Why Choose this Course?
This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own.
Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Digital Media Planning
Info: • What is media planning?
• Traditional vs digital media
• Key components of a media plan
• Activity
Module 2: Audience Research & Targeting
Info: • Defining your target audience
• Using tools for digital audience insights
• Segmenting by demography, interest, and behavior
• Activity
Module 3: Setting Campaign Goals & KPIs
Info: • Aligning media plans with business objectives
• Different campaign types and their goals
• Selecting and tracking key performance indicators (KPIs)
• Case Study
Module 4: Budgeting & Media Mix Allocation
Info: • Allocating budgets across platforms
• Working with CPM, CPC, CPA models
• Balancing short-term vs long-term campaigns
• Activity
Module 5: Platform Selection Strategies
Info: • Choosing Google Ads, Meta Ads, LinkedIn, and more
• Pros and cons of each platform
• Creating cross-platform strategies
• Activity
Module 6: Creative & Messaging Integration
Info: • Matching creatives with target segments
• Best practices for visuals and copy
• A/B testing for messaging optimization
• Activity
Module 7: Campaign Execution & Optimization
Info: • Setting up campaigns and tracking
• Real-time optimization techniques
• Using data for performance improvements
• Case Study
Module 8: Creating a Media Plan
Info: • Building a comprehensive digital media plan
• Presenting and defending your strategy
• Review and feedback
• Activity
Event Venue & Nearby Stays
Regus - San Antonio - Sonterra, 401 East Sonterra Boulevard Suite 375, San Antonio, United States
USD 562.09 to USD 674.34
