Digital Branding & Website Foundations: Build Your Brand From Scratch - Phx

Building a website for your business can feel overwhelming, but the foundation is simpler than you think: branding, content, and structure. In this session, you’ll learn how to turn your ideas into a clear, actionable brand and website plan you can actually build from.

You’ll start by developing a strong brand identity using a three part formula (vibe, role, and value). From there, you’ll explore how to create a cohesive visual style using color theory and typography basics, along with defining your brand voice, no designer or coding experience required.

Next, we’ll break down how to plan your website content strategically. You’ll learn what pages your business actually needs, how to think through calls to action, and what to prepare before building or hiring help.

By the end of the session, you’ll walk away with a complete framework to move from “I need a website but don’t know where to start” to having a clear, confident plan ready to execute.

Attendees will leave with:

• A defined brand identity including brand statement, color palette, typography, and visual direction
• A clear website content plan including essential pages and calls to action
• Confidence in choosing the right no-code website builder and understanding next steps to start building

Event Venue & Nearby Stays

CO+HOOTS PHX, 221 E Indianola Ave, Phoenix, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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