Customer Discovery: Find Your Customers [IN-PERSON]

Customer Discovery: Find Your First Customers

Before logos, websites, or funding—know who your customer is and what they actually need. This hands-on session helps you test your assumptions, talk to real people, and learn how to shape an idea around real problems.

• Define your “who.” Draft a simple Ideal Customer Profile (ICP) and early-adopter persona.
• Turn guesses into tests. List your top 3 assumptions to validate.
• Build a quick interview plan. Where to find people, how many to talk to, and how to avoid leading questions.
• Use a simple script. Create a 10-question problem-interview outline you can use this week.
• Capture signals, not compliments. Log insights to decide: pivot or proceed.

• A 1-page customer hypothesis,
• A ready-to-use interview script + tracker,
• Next-steps for 10 customer conversations in the next 14 days.
  (We’ll reference the Customer/Problem parts of the Business Model Canvas and share a template in session.)

Who should attend: Anyone with an idea or early-stage business who wants to be sure they’re building for the right people. No experience required.

In-Person Only. Seats are limited.
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Location:

Lawrence N. Field Center for Entrepreneurship, Baruch College

55 Lexington Ave, Suite 2-140, New York, NY 10010

Questions? Email [email protected].

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New York SBDC is a Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.

Event Venue & Nearby Stays

Baruch College Lawrence N. Field Center for Entrepreneurship, 55 Lexington Avenue, New York, United States