Name: Creators of Toronto: Building a Lifestyle, Not Just a Product
Start: 2026-01-27T18:00:00-05:00
End: 2026-01-27T20:00:00-05:00
Location: BrainStation

Join the Co-Founder of Province of Canada for a conversation about building a brand that stands for more than just product.
About this Event

Creators of Toronto:Building a Lifestyle, Not Just a Product

Date: Tuesday, January 27, 2026
Time: 6:00 PM EST
Location: BrainStation Toronto, 482 Front St W, 2nd Floor

Meet the Speaker:

Jeremy Watt, Co-Founder @ Province of Canada

Event Overview

Province of Canada sits at the intersection of identity and design, uniquely crafting a brand that resonates through authenticity and simplicity. This discussion will explore how cultural influence shapes consumer purchasing behaviour and builds lasting brand loyalty.

The Art of Understated Branding

Not all brands need loud logos to make an impact. Learn how Province of Canada has built a recognizable identity through minimalism, quality, and an emotional connection to place.

Owning the Narrative: Why ‘Made in Canada’ Matters

From supply chain choices to storytelling, why has Province of Canada doubled down on domestic manufacturing? We’ll discuss the role of origin, craftsmanship, and how consumers connect with authenticity.

Building a Brand That Feels Like Home

More than just clothing, Province of Canada is a community. Discover how Jeremy has cultivated a brand that resonates deeply with customers, turning everyday essentials into symbols of Canadian culture.

What's included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Tickets: $25

Agenda

🕑: 06:00 PM
Welcome & Introduction

Info: Kick off the evening with opening remarks from the BrainStation team.

🕑: 06:15 PM
Spotlight Panel: Building a Lifestyle, Not Just a Product

Info: Jeremy Watt leads a conversation about building a brand that stands for more than just product.

🕑: 07:30 PM
Networking, Drinks & Gourmet Bites

Info: Wrap up the evening with gourmet light refreshments and conversation. Connect with fellow attendees, share takeaways from the discussion, and network with leaders and innovators from across Toronto’s creative community.