Name: Creators of London: Building Unplugged in a Hyperconnected World
Start: 2026-03-19T18:00:00+00:00
End: 2026-03-19T20:00:00+00:00
Location: BrainStation

Creators of London: Building Unplugged in a Hyperconnected World

Hector shares the personal moments that sparked Unplugged, and how those experiences shaped a product built around disconnection by design.
About this Event

Before founding Unplugged, Hector Hughes experienced firsthand how always-on technology can blur boundaries between work, rest, and mental health.

Hector is the Co-Founder and CEO of Unplugged, a fast-growing company building an entirely new category around digital detoxes through off-grid cabins immersed in nature. Under his leadership, Unplugged has expanded to 60 cabins and helped more than 12,000 guests disconnect from their devices and spend three intentional days fully offline.

Unplugged began with a simple question: what happens when we design life without constant digital noise? In this session, Hector Hughes shares the personal journey that led him to build Unplugged, exploring mental health, modern productivity, and creating a brand rooted in balance. Attendees will hear lessons on resilience, values-driven leadership, and how creating space offline can unlock clarity, creativity, and better work online.

Event Overview

01 - From Personal Challenge to Purpose-Led Company

Explore the experiences and insights that led Hector to build Unplugged, and how personal values can become the foundation for meaningful products.

02 - Designing Technology for Mental Wellbeing

Learn how Unplugged rethinks the role of technology in our lives, prioritizing focus, presence, and mental health over constant connectivity.

03 - Building a Brand That Challenges the Status Quo

Hear how Unplugged is growing a movement around intentional living, and what it takes to build trust, momentum, and community around a countercultural idea.