Rediscovering the inner creative and learning how to use it as a powerful force for solving business challenges.
About this Event

If ever there were a moment when business needs to be creative and agile, it’s now! And yet, many business organisations thrive on the constraints of process, analysis, critical judgement and the white heat of risk avoidance.

This and hands-on and playful “Expresso Masterclass” is all about rediscovering the inner creative and learning how to use it as a powerful force for solving business challenges.

Each session is limited to just 10 attendees so there’s plenty of time for questions and interactions.

What you will learn:

Merediths Law of Cock ups - why creativity is (often) an unwelcome guest at work
Theory - Neuroscience of creativity
Creative Behaviours - connecting, playing, prototyping
Creative tools - stimulus, ideation, idea screening

All attendees will receive a Creative Work Sheet which shows how and when to use creative tools to solve a business challenge

Who Should Attend?

This session is for anyone who needs to be more agile and innnovative in the way they think. It's ideal for anyone in sales, marketing, innovation, insights or category management. Also highly relevant for HR, Finance and Senior Managers.

Feedback:

“Love the course - absolutely love it!” (Belinda Zhang - Roche Diabetes Care)

“As companies strive to emotionally connect with their audiences, this is a brilliant course to help executives in a way that we were never taught at school (Maria Karavias)