Crafting Your Competitive Edge

By attending this workshop, participants will acquire practical knowledge and actionable strategies to enhance their messaging and position themselves as the preferred choice in their client's sphere. Attendees will be equipped with the skills and insights needed to navigate the competitive marketing landscape and achieve improved business outcomes.

This workshop suits start-ups, established businesses, and those embarking on the entrepreneurial journey and will cover.

Understanding Your Target Audience

• Identifying target audience
• Market research techniques to gain insights into your customers
• Segmentation and persona development for tailoring your message

Leveraging Multi-Channel Marketing

• Channels to reach your target audience
• Combining traditional marketing methods with digital strategies
• Optimising content for different platforms and multimedia engagement

Measuring Success and Iterating

• Understanding tracking and analysing key performance indicators (KPIs) for effectiveness
• Testing, data analytics, and tools for monitoring and optimising marketing efforts
• Iterating and adapting your messaging based on data-driven insights

This event is part of the Lewisham BIPC 2 Year Anniversary Forum. You can signup for it here or for access to the livestream of the whole event here.

To gain full access to all of the resources on offer at BIPC Lewisham, sign up for a free Lewisham Libraries card at https://libraries.lewisham.gov.uk/user/register

Please note: by registering for this BIPC Lewisham event, you will be signing up for our monthly newsletter, which is the best way to keep up with local business events and opportunities. If you prefer not to receive our newsletter, you can unsubscribe at any time by:-

1. Emailing [email protected] with "Unsubscribe" in the subject line or

2. Clicking the "Unsubscribe" button at the bottom of any newsletter you receive.

You can find more information about Lewisham Council’s Privacy Policies at https://lewisham.gov.uk/about-this-site/privacy

Event Venue & Nearby Stays

Catford Mews, 32 Winslade Way, London, United Kingdom