About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
For more information on venue address, reach out to "[email protected]"
About the course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This one-day course helps freelancers master client acquisition and lead generation, enabling them to attract, convert, and retain clients effectively. You learn modern outreach methods, lead funnels, networking strategies, and conversion techniques tailored to freelance work. Through practical insights and structured approaches, the course guides you in building a steady flow of opportunities and strengthening long-term client relationships. By the end of the program, you gain clarity and confidence in growing your freelance business sustainably.
Learning objectives:
By the end of the course, you will:
- Learn proven strategies to attract and engage potential clients.
- Build effective outreach systems and lead generation funnels.
- Communicate your value confidently during discovery calls and conversations.
- Convert more leads into paying clients using structured methods.
- Strengthen client retention through relationship-building and consistent delivery.
Target audience:
Freelancers who want to improve client acquisition, outreach, lead generation, and conversion skills.
Why is it right fit for you?
This course is ideal for freelancers who want a reliable and repeatable system to gain clients consistently. You gain practical methods for outreach, positioning, networking, and building visibility without feeling overwhelmed. The course breaks down every step of client acquisition into easy-to-follow actions you can apply immediately. You also learn how to communicate clearly, handle objections, and build relationships that lead to repeat work. With practical tools and guided activities, you leave with a personalised approach to growing your freelance business.
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Looking to train your freelance team or community?
We provide customisable in-house sessions tailored to your industry, skill level, and client goals. Whether your team needs help with outreach, lead funnels, conversion techniques, or networking strategies, we adapt the content to meet your needs. In-house delivery ensures convenience, deeper discussions, and a personalised experience for sustained improvement.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Understanding Client Acquisition Basics
Info: • How clients discover freelancers
• Stages of client acquisition
• Building your personal brand foundation
• Activity
Module 2: Identifying Ideal Clients
Info: • Understanding your target audience
• Creating client personas
• Mapping client needs and challenges
• Activity
Module 3: Outreach Strategies That Work
Info: • Cold outreach methods (email, DMs, platforms)
• Crafting compelling outreach messages
• Improving outreach response rates
• Activity
Module 4: Building a Lead Generation Funnel
Info: • Stages of a lead funnel
• Designing a simple freelance funnel
• Tracking leads effectively
• Case Study
Module 5: Networking & Relationship Building
Info: • Building professional connections
• Leveraging online and offline networks
• Maintaining meaningful follow-ups
• Activity
Module 6: Content & Visibility for Lead Generation
Info: • Using content to attract the right clients
• Showcasing expertise through portfolios and social media
• Increasing visibility on freelance platforms
• Activity
Module 7: Managing Discovery Calls
Info: • Structuring an effective discovery call
• Asking the right questions
• Communicating value confidently
• Role Play
Module 8: Conversion Strategies & Closing Deals
Info: • Turning leads into paying clients
• Handling objections professionally
• Presenting clear next steps
• Role Play
Module 9: Retention & Long-Term Client Growth
Info: • Delivering value that keeps clients returning
• Encouraging referrals and testimonials
• Building long-lasting client relationships
• Activity
Event Venue & Nearby Stays
Albert Street & Metcalfe Street, 116 Albert Street Suite 200 & 300 Ottawa Ontario K1P 5G3 Canada, Ottawa, Canada
CAD 540.53 to CAD 704.06
