About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This 1 Day SEO workshop is designed for advanced beginners to early-intermediate learners who want to understand how modern SEO actually works without diving into technical complexities. You will learn how search engines evaluate content, how web pages gain visibility, how ranking signals influence performance, and how to build long-term, sustainable organic traffic.
The course covers search intent, content architecture, on-page optimisation, authority building, basic competitor analysis, and SEO-friendly content planning. It avoids technical coding topics, focusing instead on practical, real-world strategies that marketing teams, content creators, business owners, and analysts can use to grow website traffic steadily.
Learning Objectives
By the end of the course, you will be able to:
- Understand how search engines interpret content and user intent.
- Build beginner-friendly keyword strategies aligned to audience needs.
- Structure content and pages for better visibility and engagement.
- Apply ethical authority-building methods to support rankings.
- Identify ranking opportunities using competitor insights.
- Design ongoing SEO routines for sustainable traffic growth.
- Create a practical 90-day SEO improvement plan.
Target Audience
- Content creators & writers
- Digital marketing teams
- Social media & brand teams
- Business owners & startup founders
- Corporate communication teams
- Anyone responsible for website traffic or online visibility
Why Choose This Course?
This course simplifies SEO into practical, real-world strategies suitable for beginners moving into intermediate-level skills. The trainer brings hands-on experience in content optimisation, ranking strategy, and search behaviour analysis—ensuring that the insights are immediately usable without technical overwhelm. You learn what truly drives long-term SEO success, not outdated tactics.
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Want to train your entire team on SEO and traffic-building strategies?
We offer customised, in-house workshops that align with your industry, website goals, content needs, and audience behaviour. The session can include tailored examples, custom keyword exercises, and industry-specific SEO plans. Teams learn how to apply consistent SEO practices to build sustainable long-term traffic.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: SEO Fundamentals & Search Engine Behaviour
Info: • How search engines evaluate quality, relevance, and intent
• Beginner → intermediate understanding of ranking signals
• Differences between sustainable SEO vs quick-fix tactics
• Icebreaker Activity
Module 2: Keyword Strategy & Search Intent Mapping
Info: • Understanding search intent & audience behaviour
• Creating beginner-friendly keyword clusters & content themes
• Identifying ranking opportunities without tools
• Activity
Module 3: On-Page SEO Essentials for Sustainable Growth
Info: • Structuring pages with headings, topics & readability
• How metadata, internal links & content signals influence ranking
• Avoiding cannibalisation & duplication issues
• Role Play
Module 4: Content Architecture & Long-Term Traffic Planning
Info: • Building topical authority with strategic content
• Designing content roadmaps aligned with user journeys
• Creating evergreen vs timely content
• Case Study
Module 5: Off-Page SEO & Authority Building (Beginner → Intermediate)
Info: • Understanding backlinks, trust signals & credibility
• Ethical outreach basics and reputation-building methods
• Avoiding risky link practices that hurt rankings
• Simulation
Module 6: Competitor Insights & Opportunity Analysis
Info: • Reviewing competitor ranking patterns at a high level
• Identifying content gaps & strategic opportunities
• Benchmarking performance against industry standards
• Group Brainstorm Activity
Module 7: SEO Performance Review & Traffic Growth Framework
Info: • Creating simple performance monitoring routines
• Identifying content that needs refresh, update, or expansion
• Planning a 90-day SEO improvement roadmap
• Action Plan Review
Event Venue & Nearby Stays
Regus ON, Ottawa - Albert & Metcalfe, 116 Albert Street Suite 200 & 300, Ottawa, Canada
CAD 541.56 to CAD 704.06
