About this Event
ATTENTION ALL ECOMMERCE BRANDS & MARKETERS!
This six hour intensive workshop is dedicated to the entrepreneur ready to scale their start-up, the in-house marketer looking to upskill, the marketing professional aiming to boost their CV or the business owner seeking to learn the fundamentals and keep their Meta Ads agency accountable.
____________________________________________________________________________________________________
Hear from the 1,000+ people who attended in 2024:
💬 “Honestly, this masterclass was more beneficial than my uni degree." - Georgia
💬 “Exceeded my expectations and was EXACTLY what I was looking for. 100/10!” – Brooke
💬 “Absolutely mind-blown. I want to do it again!” – Tahlia
💬 “Worth every single dollar.” – Sophie
____________________________________________________________________________________________________
Why attend now?
The paid advertising landscape has undergone monumental changes in the past 6 months, making it more crucial than ever to stay ahead of the curve. Chain Social has a 'Preferred Partnership' with Meta, being 1 of only 30 in Australia able to learn, access and have insight ahead of everyone else.
This is your chance to learn directly from Adele Elliott, Head of Digital at Chain Social—and one of the country’s top media buyers, managing over $10 million in ad spend annually—and Shelby Van Zwol, Founder of Chain Social.
Together, they’ll reveal insider strategies used by Australia’s biggest beauty, fashion, and lifestyle eCommerce brands to dominate on Meta as well as insights for 2026 and beyond.
Across this six hour practical workshop you'll learn:
✔ Meta Ad Fundamentals: Understand KPIs, budgets, objectives, and context mixes for successful campaigns.
✔ Winning Campaign Structures: Discover Chain Social’s recommended Meta strategies tailored to eCommerce brands.
✔ Audience Targeting Mastery: Unlock Meta’s audience capabilities to drive stronger ROI with precision targeting.
✔ Ad Types & Best Practices: From carousels to stories and audience networks, learn how to maximize your creative potential.
✔ Spy on Competitors: Gain the upper hand with hacks to analyse your competitors’ ads and improve your own strategies.
✔ Live Campaign Creation: Build your first (or best) Meta Ads campaigns during a live step-by-step tutorials covering Awareness, Traffic, Video Views, Advantage+, Manual Sales and Dynamic Catalog campaigns.
✔ Analytics & Reporting: Attribution model considerations, dashboards, and reporting tools to measure and optimise your performance.
Plus acess...
🎁 Swipe Files & Templates: Get Chain Social’s paid ads budget calculator and funnel structure for ongoing success.
🎁 A catered morning and afternoon tea, as well lunch on-site at The Calilie, one of the most recognised properties in Australia.
____________________________________________________________________________________________________
Still not sure?
💬 “I’m not sure if this course is for me.”
Over 550+ people attended this Meta Ads Masterclass in 2024 — the five star testimonies speak for themselves!
💬 “I’m not sure I have enough experience.”
This course is beginner-friendly, with lessons broken into three manageable training blocks. This masterclass will build your knowledge from the ground up. Please note - we have also had many seasoned media buyers attend to sense-check their strategies against that of Chain's too.
💬 “What if it’s not worth the price?”
For $605 you’re not just attending a masterclass—you’re investing in a skill set that can transform your business and career. Plus, it's a brilliant tax deductible way to network with likeminded individuals. You'll be added to our networking Facebook group post event!
💬 “I’ve tried courses that were too complicated.”
Our biggest feedback? Always around Adele and Shelby's ability to captivate and entertain whilst transferring a full day of Meta Ads knowledge. You really do have to experience it to understand how fabulous it is. We can confirm no complex jargan over here.
💬 “I don’t have the time.”
Still not able to give up a full day of work? That's okay, we have an online version for you to consume at your own pace across 120 days. Email us [email protected] to gain access to purchase.
💬 “I work for a service based business”
The foundational information shared covers Meta Advertising as a whole - which applies to every business - however the practical ad account walk through and visual ad creative examples are all geared towards ecommerce. If you'd like to discuss further please [email protected]
Event Venue & Nearby Stays
The Calile Hotel, 48 James Street, Fortitude Valley, Australia
AUD 574.94 to AUD 1815.00
