By Watters Mayfair Pop Up 2025

A bridal pop-up for the fashion-forward bride.

Join us in Mayfair on September 11th from 2–7PM for an exclusive opportunity to shop our newest styles, thoughtfully designed in the U.S. and popping up in the UK for the very first time.

This one-day-only experience offers:

• A first look at our most celebrated silhouettes, now available for London brides
• Styling consultations with the team from our Texas HQ
• Special guests from CUPPAPUG
• A curated edit of gowns for modern romantics, dreamers, and trendsetters
• Arrangements by Harlequin Florals
• Refreshments, goodies, and moments made for content

Whether you’re newly engaged or simply exploring, this is your chance to discover what makes our gowns loved across the U.S. — and now, soon-to-be iconic in the UK.

Tickets are encouraged. Walk-ins welcome as space allows to preserve an intimate experience.

Event Venue & Nearby Stays

General Assembly, 12 Saint George Street, London, United Kingdom