About this Event
As a founder, you probably do not need another introduction to AI. You need a dependable way to use it inside the work you already do.
This session is built around a simple question: how do you move from an early idea to pitch-ready materials without losing days to fragmented tools and half-finished outputs?
Over the workshop, we will take a shared business challenge and work through an end-to-end workflow that founders can reuse. You will see how to move from idea framing to research, then into structured writing, then into pitch content, then into supporting assets. The goal is not to “learn tools” in isolation, but to understand how outputs from one stage can become inputs for the next.
You will leave with a clearer process for turning thinking into materials you can use: proposal language, positioning, pitch structure, and content building blocks you can adapt to your business.
This session would be led by Simon Benson from Talent for Tech, a specialist technology consultancy who help to augment your business with their world-class expertise, helping you to safely navigate the ever-evolving world of technology and deliver your project with confidence.
What you will do in the session
During the workshop, you will work through a guided sequence that covers:
- Turning a rough idea into a clear problem, audience, and outcome statement
- Producing a first draft of positioning and value proposition language
- Generating a structured outline for a proposal or pitch narrative
- Translating that narrative into a pitch deck structure and slide copy
- Creating supporting content formats (one-pager, web copy outline, short-form content angles)
- Understanding how to move between tools without breaking the workflow
- Spotting where AI is useful, and where founder judgement is still essential
This is a working session with guided prompts and live build-through
What you will leave with
- A repeatable “idea-to-pitch” workflow you can apply to your own business
- A set of structured templates and prompt patterns that support each stage
- Draft materials created during the session that you can adapt immediately
- Clearer confidence in selecting tools for specific tasks.
Who should attend
This session is designed for people who are actively building and need materials that help them sell, fund, partner, or hire:
- Bring a business challenge (e.g. “We struggle to explain X / get people to care about Y”).
- Experience a curated set of examples across different settings and sectors.
- Map what could work for your organisation (with guided prompts and discussion).
- Identify what’s realistic now vs later.
- If selected for the next step: your brief can be taken to a team of artists to create a rapid demo concept.
What you’ll leave with
By the end, you’ll have:
- Founders, co-founders and business owners
- Product-led service businesses and digital product teams
- Early-stage to scaling businesses based in Greater Manchester
- People with decision-making authority inside their organisation
This is a guided workshop for Greater Manchester founders to turn ideas into pitch-ready materials using a connected AI tool workflow funded by MediaCity Immersive Technologies Innovation Hub.
Register Now
If this sounds familiar:
- You’ve tested ChatGPT and other AI tools, but they’re not part of your daily workflow
- You’re still starting from scratch on proposals, content, and planning docs
- You know AI could save time, you just haven’t made it practical yet
…then this session is built for you.
Agenda
🕑: 09:30 AM - 10:00 AM
Arrivals
🕑: 10:00 AM - 12:00 PM
First session
🕑: 12:00 PM - 12:30 PM
Lunch break
🕑: 12:30 PM - 02:30 PM
Second session
🕑: 02:30 PM - 03:30 PM
Networking
Event Venue & Nearby Stays
HOST Salford, MediaCity UK, Salford, United Kingdom
USD 0.00












