Build a marketing plan for your nonprofit

Feeling overwhelmed by endless to-do lists and the sheer number of communication channels out there? Big Duck invites you to step back, take a breath, and focus on the bigger picture —.join our interactive, four-part webinar series where we’ll help you craft a comprehensive marketing plan to guide your organization’s communications strategy and shift your efforts from reactive to proactive.

In this hands-on series, we’ll dive into your goals, audiences, and channels with practical exercises and collaborative learning. By the end, you’ll have actionable elements of your marketing plan, along with a customizable template to share with your team.

You’ll leave our series with:

• A clear, measurable goal to anchor your plan
• A detailed profile of a key audience member
• Fresh strategies and tactics to elevate your communications
• A roadmap for team roles and responsibilities
• A timeline to seamlessly put your plan into action

Session information

Session 1: Understanding your context and setting goals and objectives W

Wednesday, Jan 22; from 1:00pm-2:00pm ET

Session 2: Knowing your audience and setting strategies and tactics to engage them
Wednesday, Jan 29; from 1:00pm-2:00pm ET

Session 3: Engaging your team and evaluating your activities
Wednesday, Feb 5; from 1:00pm-2:00pm ET

Session 4: Open session — sharing plans and general Q+A
Wednesday, Feb 12; from 1:00pm-2:00pm ET

Your registration for this series covers all four sessions, and participants will receive recordings after each one.

• $150 Organization budget: $5m or higher or consultant
• $100 Organization budget: $1-5m
• $50 Organization budget: $500k- 1m
• $25 Organization budget: under $500k

These sessions are for communications and development staff from nonprofit organizations who need a clear marketing strategy, plan, and calendar.

All sessions in Eastern Time Zone.

Event Venue

Online