About this Event
If you’re a founder or small business owner, you’ve probably felt it:
The stress of inconsistent revenue.
The confusion around your numbers.
The fear of not knowing your runway or whether your business is truly profitable.
You’re working hard — but your finances feel like they’re running the show.
This series ends that.
The BRITE Core: Finance Series is a practical 3-part workshop designed to help you manage, protect, and leverage your finances with confidence. In plain language and with real examples, you’ll learn the key metrics, systems, and decision-making tools that every founder needs to build a financially stable, scalable business.
What You’ll Walk Away With
✔️ Clarity on your financial runway, margins, and burn rate
✔️ A simple dashboard you can use weekly to track the right numbers
✔️ An understanding of MRR, ARR, cost per lead & cost per acquisition
✔️ Confidence in making smarter decisions about pricing, hiring & growth
The Three Sessions
1. Financial Defense: Strengthening Your Foundation
April 8th
Learn how to calculate your runway, manage cash flow, understand your margins, and set up the number-tracking rhythm that keeps your business stable.
2. Financial Offense: Using Metrics to Drive Growth
April 15th
Dive into the metrics that actually matter — MRR, ARR, CPL, CPA, churn, lifetime value — and learn how to use them to drive predictable, consistent growth.
3. Financial Leverage: Funding, Investing & Strategic Decisions
April 22nd
Explore when to borrow, how to reinvest for growth, and how to make capital decisions that move your business forward instead of putting it at risk.
About the Instructor — Keith O’Donnell
Keith O’Donnell — CFO at CERTIFY Health
Keith is an experienced financial leader with 20+ years in corporate finance, strategic planning, and financial analysis. As the CFO of CERTIFY Health and former founder of The Clover Group, he has helped startups and growth-stage companies strengthen their financial systems, improve margins, and make smarter decisions about capital, operations, and scaling. He also serves as Co-Chair of the CFO Leadership Council for the Baltimore region.
Disclaimer:
By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly.
Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.
Event Venue & Nearby Stays
Maryland Innovation Center, 6751 Columbia Gateway Drive, Columbia, United States
USD 28.52 to USD 135.23
