Branding & Storytelling For Creatives

Branding & Storytelling for Creatives: Your Story, Your Brand
Hosted by Curvaceous Behavior Nonprofit
Sponsored by the City of Charlotte – CLT Growth Grant

📅 March 15, 2026
⏰ 2:00 PM – 3:30 PM
💸 Free Event | Free Food Provided

Your story is your brand — and your brand is your power.

Branding & Storytelling for Creatives is a free, community-centered workshop designed for creatives, entrepreneurs, and aspiring business owners who are building a brand or exploring the idea of starting one. This interactive session will explore how personal experiences, culture, and authenticity can be transformed into a compelling brand identity that connects, inspires, and builds trust.

Hosted by Curvaceous Behavior, a Charlotte-based 501(c)(3) nonprofit, this event aligns with the organization’s mission to empower women, creatives, and underserved communities through confidence-building, self-expression, and professional development. Curvaceous Behavior creates spaces where individuals are encouraged to own their voice, honor their journey, and turn passion into purpose — making this workshop a natural extension of its ongoing work in leadership, wellness, and community empowerment.

Participants will gain practical insight into storytelling as a branding tool, learn from successful local entrepreneurs, and connect with fellow creatives in a welcoming environment. Free food will be provided as we gather to learn, share, and grow together.

✨ Cheryse Terry — Founder & Owner, Archive CLT
Cheryse Terry is a Charlotte native, visionary entrepreneur, and the founder of Archive CLT, a café and cultural space dedicated to preserving Black history and storytelling through community engagement. What began as a personal collection of historical memorabilia evolved into a powerful third-space for creatives, artists, and changemakers on Beatties Ford Road. Through grassroots fundraising and intentional storytelling, Cheryse successfully raised $40,000 in 40 days to bring Archive CLT to life. Her work demonstrates how a deeply personal story can become a meaningful, sustainable brand rooted in culture, purpose, and impact.

🍔 Magloire Lubika — Co-Owner, Surefire Market
Magloire Lubika is one of three brothers behind Surefire Market, a business that is redefining what a neighborhood market can be. More than a place to grab a chicken sandwich, Surefire Market is a hub for culture, creativity, and community connection. Built from a family-owned convenience store legacy, the Lubika brothers transformed their shared vision into a brand that brings people together through food, storytelling, and neighborhood pride. Their journey highlights how intentional branding and shared values can turn a business into a cultural gathering space with real community impact.

✨ Why Attend:
• Learn how to turn your personal journey into a strong brand story
• Gain real-world branding insight from successful local entrepreneurs
• Network with creatives and business owners
• Enjoy free food and an empowering community atmosphere

Come as you are. Bring your ideas.
Your story is your brand — and it deserves to be heard.

Event Venue & Nearby Stays

Allegra Westbrooks Regional Library - Beatties Ford Road, 2412 Beatties Ford Road, Charlotte, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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