Boston UX Content Meetup

Most messaging doesn’t fail because it’s weak. It fails because it’s unclear.
Teams use the same words but mean different things. Marketing, product, and sales each interpret the message their own way, and what reaches the customer is fragmented, inconsistent, and hard to trust.
This talk shows how to spot where your message is breaking down and why those misfires happen in the first place. You’ll see how vague, high-level language creates hidden misalignment—and how a content-first approach replaces it with shared, explicit meaning that holds across teams, channels, and AI systems.
If your message isn’t landing the way it should, this session will help you pinpoint the problem and give you a clear path to fix it.

We're so excited that Sarah Johnson, author of Content-First Design, will join us to give a talk on how to bring a content-first framework to your organization.

• 6:00-6:30—Welcome and Intros
• 6:30-7:30—Presentation: Stop message misfires with the Content-first Framework, by Sarah Johnson
• 7:30-8:00—Q & A

Info: Sarah will share how to use the content-first framework to ensure message alignment across an organization.

Event Venue & Nearby Stays

Boston Public Library - Central Library, 700 Boylston Street, Boston, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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