Bloom Fashion Show Presented by Levi Strauss & Co.

The fourth annual Bloom Fashion Show, this year Presented by Levi Strauss & Co., is a celebration of Mother’s Day weekend, the continuation of Halston’s legacy, and the beginning of Spring in Union Square. The event is one of the many festivities within the Union Square In Bloom campaign, Presented by JPMorganChase.

Join us for the public fashion show debut of 10 Academy of Art University student designs, and the live selection of the winning 2026 Bloom Design by a panel of guest judges as a part of the With Love Halston design challenge.

This event is organized by the Union Square Alliance, and is in partnership with the With Love Halston Foundation and Academy of Art University.

Free programming is made possible by the support from our generous sponsors JPMorganChase, Amazon, Levi Strauss & Co., Mayor Daniel Lurie, SF Office of Economic & Workforce Development, Bentley, Fabrix, Rae Agency, Blake Charles Salon & Spa, ODC/Dance, and our partners at SF Recreation & Parks.

Event Venue & Nearby Stays

Union Square Plaza, 291 Geary Street, San Francisco, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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