Beyond Startup: Content that Connects - Startup Marketing Made Simple

OVERVIEW:

Stand out in the B2B space with content that connects. In this workshop, our facilitator will show you how to align business goals with the right channels, from LinkedIn to podcasts, and create authentic, human-centered messaging that consistently connects with your audience. You will also see practical tools for planning and scheduling posts, leaving with a content framework and message map to drive growth.

YOUR FACILITATOR:

Angelique Wong is a resilient entrepreneur, digital strategist, and creative visionary with a passion for blending creativity and strategy to help businesses thrive. She holds a B.A. in Fashion Design and a Master’s in Emerging Media and Technology, grounding her work in both innovation and academic expertise. As the founder of Societal Heights Marketing and Creative Agency, she empowers small and medium-sized businesses to grow through branding, social media, content creation, and digital strategy.

PARKING:

Please ensure you are parking in the designated Bounce Parking areas, reference the "Bounce member, tenant and visitor parking" areas listed below. Any parking outside of this area is not under the designation of Bounce and subject to private ticketing/fines. There is ADA accessible parking spots directly in front of the Bounce main entrance, labeled as "Bounce short-term visitor parking" on the supplied map.

WORKSHOPS REQUIRE ADVANCE REGISTRATION AND ARE FREE TO BOUNCE CLIENTS AND $5 FOR NON-CLIENTS

This event is open to all entrepreneurs looking to take their business beyond the startup phase. Bounce clients, including tenants, remote tenants and monthly Generator members, can attend for free, but are still required to register. All other entrepreneurs are asked to pay a $5 fee. Seating is limited. All participants are welcomed to enjoy free coworking at Bounce for the entire day.

This event will be used to photograph and record video to be used to promote Bounce Innovation Hub. By your presence at this event, you consent to be photographed, filmed and/or otherwise recorded. You also grant your permission for your likeness to be included without compensation, credit or other consideration. Please contact us with any concerns.

Info: Most entrepreneurs move forward without stopping to ask what they’re really building, or why. This session is designed to interrupt that pattern. Through guided activities, you’ll take a clear-eyed look at your goals, your capacity, and your definition of success. The purpose isn’t to hand you every answer, but to give you a clearer sense of whether your business truly supports the vision you set out to create.

Info: The reality is most start-ups fail due to bad revenue models based on wrong information. This will be an interactive session exploring and developing your products’ value proposition utilizing honest, accurate and unbiased feedback through customer discovery. Leveraging this customer discovery feedback, we will translate the information to explore revenue models and barriers to profitability, increasing your chances of success.

Info: Considering a nonprofit as your next venture? This session explores the real-world hurdles, essential questions, and decision points that every entrepreneur should examine before moving forward. You’ll leave with the insights and tools to choose the model that maximizes both impact and sustainability.

Info: 2:30 PM: Workshop 4

Title: 5 Things to Do Before You Start Marketing

Host: Tyron Hoisten, Video 306

Internal description: The session provides valuable insights concerning the necessary work to be done before spending money on marketing efforts

Facilitator’s description: A focused, practical workshop designed to help you lay the groundwork for a business that’s clear, purposeful, and built to last. You’ll learn how to define your vision, sharpen your message, and shape a brand story that connects—before spending a dime on marketing. Whether you're launching or relaunching, this session will help you move with confidence and direction.

Duration: 90 minutes (2:30-4:00 PM)

Event Venue & Nearby Stays

Bounce Innovation Hub, 526 South Main Street, Akron, United States