About this Event
The fourth session in our Innovation Methods and Mindset short course, hosted by Craig McVoy, Founder of Turnkey.
About the course
This experiential one-day course will equip you with the skills you need to create and communicate a compelling, differentiated position in your market. Understand how to power your product and service ideas with storytelling and communication strategies that drive sales, advocacy and retention. Become a business that current and potential customers care about.
Who’s it for?
Individuals and teams who want to make their product or service offer irreplaceable to their customers. Ideal for people who need to consolidate and articulate their product and service innovations to drive engagement.
What you’ll learn
- How to use communication to increase the chances of innovation success
- How to articulate how your solutions fit into your customer's lives
- How to build meaningful relationships with your customers
- How to consolidate complex product portfolios into propositions that resonate with people
The skills you’ll develop
You’ll be able to craft propositions that communicate the benefits of your products and services to the audiences you want to reach. Understand how well-articulated propositions de-risk marketing activities. Determine your customer mix and identify what will meet their needs, in order to drive engagement and loyalty among each segment.
Meet your Trainer: Craig McVoy, Turnkey
Turnkey is on a mission to turn startups into scaleups. They help founders deliver sustainable growth by embedding a team of experts into their business, giving them ‘the board they can’t afford’ in exchange for equity in the venture. Turnkey’s expert team is comprised of specialists in tech development, equity investment, change initiatives, fundraising, legal, supply chain, production, sales and finance.
Craig McVoy, Owner/Founder
Craig has over 20 years experience of working with the most recognisable brands in the world, such as John Lewis, BMW, LV=, Mercedes Benz and Direct Line, to design and implement customer and employee strategies. Author of ‘Beyond Brand – Why It’s The Experience That Causes People To Fall In Love With Your Brand’, Craig has turned his methodology into a model that can be used with businesses of all sizes.
About STEAMhouse Short Courses
Collaboration is at the heart of all our learning experiences at STEAMhouse, so practical and collaborative learning will be central to your experience.
We provide all the tools, facilitation, kit and equipment so you can focus on what matters most.
Based in the heart of the UK, and at the edge of Birmingham’s creative and knowledge quarters, STEAMhouse makes it easy to connect with the latest ideas, skills and innovation expertise.
Event Venue & Nearby Stays
STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ, Cardigan Street, Birmingham, United Kingdom
GBP 175.00
