Attract & Retain - Access & Implement AI

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Pathfinder and Dapth are co-hosting an afternoon built around two questions most businesses are still working out: how AI is changing the way customers find and evaluate you — and how your team can actually use it day-to-day.

No vendor pitches. No generic AI talk. Two focused tracks, from people who are doing this work in Perth.

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What you'll walk away with:

• How AI search engines and LLMs actually work — and what that means for how buyers find and evaluate your business
• The concrete levers that determine whether your business gets cited and recommended in AI answers, and how to act on them
• How AI is transforming customer journeys, content delivery, and digital experience — with real examples of personalisation, intelligent search, and conversational interfaces that adapt to each visitor
• Practical ways to embed AI into your marketing team's day-to-day — content production, campaign workflows, research, and reporting — so
  the team ships more without scaling headcount
• A live case study: an AI-augmented customer service system built for local government, and what the implementation actually looked like
• Direct access to specialists from Pathfinder (Performance Marketing) and Dapth (Digital Consultancy)

Who's presenting:

Dapth will cover the implementation side — how to use AI to make your marketing and digital team measurably faster and sharper, and how to rebuild digital experiences around AI capabilities: personalisation, intelligent search, conversational interfaces, and dynamic content. Built on enterprise-grade platforms including Kentico, with a live
case study.

Pathfinder will cover the demand side — how AI search engines decide who to cite, the specific levers that influence visibility in AI answers, and how to turn that visibility into measurable pipeline. Real implementations, no theory.

The details:

• When: Thursday 25 June, from 5pm
• Where: Perth (venue details on registration)
• Cost: Free for invited guests
• Limit: 2 attendees per company

This is genuinely invite-only — we're not opening it up to the general community. If you can attend, please register. If you can't, please pass the slot on so someone else can use it.

Info: Arrive, grab a drink and something to eat, meet some good people and start to find your seat.

Info: Your MC, Ben De Jonge, will welcome guests, and your speakers and set the agenda for the session.

Info: Pathfinder Co-Founder Mitchell Kelly will present from his agency's position as digital marketing specialists, keen AI implementors, and performance focussed specialists for marketing and acquisition.

Info: Specialists from the Dapth digital team will showcase the most powerful AI tools they work with across DXP platforms, and talk about AI systems developed right here in Perth to solve real-world challenges, today.

Info: Ask our specialists your questions from the point of view of your organisation's AI potential, digital marketing and systems more broadly, and find ways to unlock advantages for your company and your team.

Info: Please stay for drinks, food, and to continue your questions and conversations with the good digital people form Pathfinder and Dapth, and our guests.

Event Venue & Nearby Stays

WS2 - Flametree Room, Liberty Offices, Level 5 Westralia Square 2, 143 Saint Georges Terrace, Perth, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

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