Ashley Stoyanov Ojeda with Melba Tellez

Join us for an inspiring evening of conversation, motivation, and practical advice with bestselling author Ashley K. Stoyanov Ojeda and special guest Melba Tellez, founder of Mujeres on the Rise. This event celebrates the release of the second edition of and the power of Latina leadership in entrepreneurship and beyond.

Jefa in Training is a step-by-step guide designed to help readers launch and grow their businesses, featuring practical tools for financial planning, community building, and overcoming systemic barriers. It also includes motivational affirmations and insights from trailblazing Latina leaders—one of whom is Melba Tellez. In her featured contribution, “Four Ways to Slay Imposter Syndrome,” Melba shares actionable strategies for tackling self-doubt and embracing your worth.

Ashley and Melba will discuss the challenges and triumphs Latinas face as first-generation leaders, from building impactful communities to navigating systemic barriers. They will share actionable tips for career and business success, along with insights from the book that empower Latinas to pave their own paths.

The evening will include an audience Q&A session and a book signing. Don’t miss this opportunity to learn, connect, and be inspired to take your next bold step.

Melba Tellez is the proud founder of Mujeres on the Rise, a platform dedicated to empowering Latina women with the resources, community, and coaching they need to thrive in their careers and lives. After leaving high school at 16 to support her family, Melba overcame significant challenges to build a successful career in the tech industry. Passionate about mentorship and career development, she provides actionable tools like resume consultations, coaching, and workshops to help Latinas achieve their goals. Melba is also a contributor to Jefa in Training, where she shares her insights on overcoming imposter syndrome and building confidence as a leader. You can find her online at @mujeresontherise.

Ashley K. Stoyanov Ojeda is a first-generation Latina entrepreneur, bestselling author, and business strategist dedicated to empowering underrepresented entrepreneurs to thrive. Her bestselling book, Jefa in Training: The Business Startup Toolkit for Entrepreneurial and Creative Women, provides a culturally relevant, step-by-step guide for launching and growing a business. Drawing from her multicultural identity and creative roots, Ashley has built a six-figure consultancy and guided clients to achieve transformative milestones, including TEDx stages, bestselling books, and six-figure revenues. Certified in the Trauma of Money method, Ashley brings a trauma-informed perspective to her work, sharing insights on TikTok and social media about balancing life, business, and health challenges. You can learn more about her at www.ashleykstoyanovojeda.com.

Pre-order your copy of .

Event Venue & Nearby Stays

The Elliott Bay Book Company, 1521 10th Avenue, Seattle, United States