Name: April Program: Culture + Typography
Start: 2026-04-14T11:30:00-06:00
Location: DoubleTree by Hilton Rapid City Downtown Convention Center

Join AAF Black Hills and Nikki Villagomez for a look into how culture affects typography and the decision-making process in everyday life. In this presentation, Nikki will use typographic images taken throughout her travels alongside photos from Rapid City (manhole covers, neon signs, ghost signs, hand lettering, historic signs, etc.) in a side-by-side exploration that discusses the comparisons (and contrasts) in type choices.
Bio: Nikki Villagomez is a nationally recognized speaker on typography. She is a graduate of Louisiana State University with a BFA in Graphic Design. After working as a designer in New York City, she moved to her home state of South Carolina, where she became a full-time freelancer. Nikki is the founder and former president of the South Carolina chapter of AIGA. She has been an educator, teaching Graphic Design and Typography at the University of South Carolina and the University of Akron. She is also the author of two published books exploring the intersection of culture and typography. Currently, Nikki lives in Charlotte, NC, and serves as Chief Marketing Officer for BRC, a CPA and advisory firm based in Greensboro, NC. She has maintained her blog, culture+typography, for over 14 years.