APG Noisy Thinking: Reasons to be Cheerful

Skating rapidly through the January diary we came upon the 4th February.​

‘Yes!’ We thought. 'Let’s get noisy then!’

4th February!​

It won’t get dark till after 4.45pm!

We’ll be in Sea Containers so we can coo at the lights on the river!

February’s a short month anyway and by then it’s only 24 days till March!

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Lilli English (CSO at Leo Burnett)

Jo Arden (APG Co-chair and CSO at AMV BBDO)

Martin Beverley (Founder of Ace of Hearts)

Sammy King (Creative Consultancy Lead EUI at TikTok)

Pete Buckley (Connection Planning Director at Meta)

Kate Nettleton (Host and Head of Strategy at VML)

They're all free!

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We can have a heated debate about exactly how annoying it is when people over-use exclamation marks.

And most of all…

We’ll hear 4 or 5 short, reasoned, inspiring, thoughtful, funny, perspicacious, original, and above all PRACTICAL speeches about the things that we should be cheerful about in 2026 and what we can do as strategists to get the best out of the year. Unmissable.

Date: Wednesday 4th February 2026

Time: 6pm-8pm GMT

Location: VML, Sea Containers House, 18 Upper Ground, London SE1 9GL

Tickets*:

APG Members = £7.50+vat

Non-members = £40+vat

*tickets are non-refundable

6pm: Doors open

6.30pm-7.30pm: Main event

7.30pm-8pm: Drinks and chat

Event Venue & Nearby Stays

VML, 18 Upper Ground, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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