An Exclusive C-Level Session by AI Compass × IAA Benelux

You've invested in AI. Where are the results?

65% of organisations now use generative AI regularly. Only 7% report measurable financial returns.

That gap isn’t a technology problem. It’s a leadership problem. Most companies treat AI like software to install when it’s actually a workforce to manage. That single misunderstanding explains why most AI initiatives stall and why a small minority is quietly pulling ahead.

This is not hype. The cost of intelligence is deflating at 40× per year. The companies moving now are building advantages that compound. Those waiting are sitting in what Thierry Moubax calls the Deception Gap, the dangerous moment when a technology looks like a plateau right before it reshapes entire industries.

The window is closing every month.

A book launch, and something bigger

On Thursday 28 May, AI Compass and IAA Benelux co-host an exclusive C-level evening at HOFF Amsterdam.

Thierry Moubax launches his new book, The AI Compass, and walks the room through the executive blueprint already used by leadership teams at DHL, MARS, and Shell. IAA Benelux brings the industry perspective: how AI is reshaping competitive dynamics, business models, and customer engagement- and the AI Manifesto: a community position on the human-AI relationship and leadership in the AI age.

One book launch. One manifesto. One closed room of decision-makers.

What you leave with

• A signed first-edition copy of The AI Compass Book
• The AI Manifesto. IAA Benelux’s 2026 position on AI leadership and the human-AI relationship.
• The 90-Day Roadmap. The 5P Sequence and the three-phase plan that turns intent into measurable results. Your first concrete step starts within 30 days.
• The Value Creation Matrix. Four quadrants that tell you exactly where AI creates value in your business and in what sequence. No more random pilots.
• A room of peers. C-level executives, and board members from mid-to-large enterprises across the Benelux.
• The promise: Leave with a clear roadmap to turn AI into measurable business impact, in 90 days.

Programme

Three hours. Two speakers. One panel. A room of peers.

17:00 — Doors, welcome & context (IAA + AI Compass)

17:15 — Executive keynote: The AI Compass, Thierry Moubax

18:00 — The AI Manifesto — IAA Benelux

18:30 — The 7% Club in practice — case walkthrough

18:50 — Panel discussion & audience Q&A

19:30 — Book signing

19:40 — Networking reception

Tickets are refundable up to 7 days before the event.

Info: Programme
Three hours. Two speakers. One panel. A room of peers.
16:00 — Doors, welcome drinks, registration
16:30 — Welcome & opening by the MC
16:40 — Executive keynote: The AI Compass — Thierry Moubax
17:10 — The AI Manifesto — IAA Benelux
17:30 — The 7% Club in practice — case walkthrough
17:50 — Panel discussion & audience Q&A
18:30 — Networking reception & book signing
19:00 — Close

Event Venue & Nearby Stays

HOFF Offices Amsterdam, 257 Strawinskylaan, Amsterdam, Netherlands

Concerts, fests, parties, meetups - all the happenings, one place.

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