Amazon Advertising Strategies: 1 Day Workshop in Waterloo

Boost Amazon sales with expert-approved advertising tactics. A hands-on course perfect for e-commerce brands and digital strategists.
About this Event

Group Discounts:

Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

Course Overview

This Amazon Advertising & Marketing course empowers you with the knowledge and tools needed to succeed in the world’s largest e-commerce marketplace. You will master Amazon’s advertising suite—including Sponsored Products, Sponsored Brands, and Sponsored Display—and learn powerful strategies to improve product visibility, sales, and profitability. With expert guidance and real-world practice, this course ensures you're equipped to maximize ROI in a competitive digital selling environment.

Learning Objectives

By the end of this course, you will:

Confidently set up and launch Amazon ad campaigns
Select keywords and bidding strategies that drive ROI
Optimize product listings for better ad and organic performance
Analyze campaign data to make informed decisions
Scale your Amazon advertising strategy as your business grows

Target Audience

Digital marketers
E-commerce entrepreneurs
Brand managers
Marketing consultants

Why is it right fit for you:

As Amazon continues to dominate online commerce, mastering its advertising ecosystem is key to winning in today’s digital marketplace. This course equips you with effective, data-backed approaches to managing ads and optimizing product pages, positioning you ahead of competitors. With a blend of strategic foundations and hands-on learning, you’ll walk away ready to execute campaigns that maximize product visibility and profitability—with tools suited for both new and seasoned Amazon sellers.

Looking to empower your e-commerce team with Amazon ad expertise?

We offer customized in-house training that adapts to your brand’s catalog, objectives, and target audience. Want to optimize your brand store or scale ad operations? Our tailored sessions ensure your team gains actionable insights to build a powerful Amazon advertising engine.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Agenda
Module 1: Introduction to Amazon Advertising

Info: • Overview of Amazon Ads ecosystem
• Types of ads: Sponsored Products, Brands, Display
• Key terms and platform access
• Discussion

Module 2: Setting Up Campaigns

Info: • Account and store setup basics
• Campaign types and objectives
• Ad creation workflow
• Exercise

Module 3: Sponsored Products Deep Dive

Info: • Importance of Sponsored Products for conversions
• Keyword targeting: broad, phrase, exact
• Negative keyword strategy
• Activity

Module 4: Sponsored Brands & Display Ads

Info: • When to use Sponsored Brand ads
• Customization and brand storytelling
• Intro to Sponsored Display and retargeting
• Exercise

Module 5: Product Listing Optimization

Info: • Optimizing titles, bullets, images, A+ content
• SEO tactics for Amazon search
• How listing strength affects ad performance
• Exercises

Module 6: Bidding & Budget Strategy

Info: • Automated vs manual bidding
• Dynamic bidding and placement modifiers
• Budget allocation across campaigns
• Activity

Module 7: Measuring & Analyzing Campaigns

Info: • Key performance metrics (ACOS, ROAS, CTR)
• Amazon Ads reports and analytics tools
• A/B testing and continuous improvement
• Exercise

Module 8: Scaling & Profit Maximization

Info: • Portfolio management for larger stores
• Balancing ads and organic ranking
• CRO tactics for Amazon sellers
• Case study

Module 9: Advanced Tactics & Future Trends

Info: • Using DSP (Demand-Side Platform)
• Incorporating video ads and new formats
• Trends in Amazon advertising and e-commerce
• Group discussion