About this Event
AI Adoption Isn’t a Tech Problem…It’s a Trust Problem
AI is moving fast. But people don’t adopt change at the speed of technology, they adopt it at the speed of trust.
Across organisations, AI tools are being introduced with urgency. Yet many adoption efforts stall, struggle, or quietly fade. Often, the issue is not the technology itself, but the human conditions around it: clarity, confidence, inclusion, and trust.
In this session, Selina Thompson explores why trust is often the missing piece in AI adoption and what leaders, practitioners, and teams can do differently.
Drawing on experience across global organisations, she will share a practical framework for understanding where adoption breaks down, and how to build momentum in a way that brings people with you rather than overwhelms them.
This is not a technical session. It is a practical, human-centred conversation about what helps AI adoption actually work.
🔍 What we will cover:
- why AI adoption often breaks down at the human level, not the technical one
- how trust gaps show up through uncertainty, resistance, and low engagement
- a practical framework (TRUST) for identifying where adoption is getting stuck
- a simple method (PACE) for building momentum through preparation, communication,
coaching, and evaluation
✨ Aboout the speaker
Selina Thompson is the Founder of Forward Transformation, a digital adoption and AI readiness consultancy based in the Netherlands.
With over 15 years of experience across organisations including Shell, ASML, TomTom, and
Nike, she helps organisations build trust, reduce resistance, and create the conditions for
meaningful adoption of new technologies.
*No refunds on tickets, all sales are final.
**All final prices include VAT.
***Please note that pictures and videos could be taken at our events for use by AI4ALL brands for the purpose of AI4ALL event and program marketing.
Event Venue & Nearby Stays
Equals Amsterdam, 6 Raamgracht, Amsterdam, Netherlands
EUR 13.30
