AI-Powered Digital Marketing with Instagram & Facebook Ads at IISC Bangalore
Master AI Tools & Ad Strategies to Grow Any Business Online
Learn to leverage Facebook & Instagram ads techniques to drive measurable results and grow your business or your client’s business.
This workshop is for those who want to:
1. Master performance-based strategies to improve campaign effectiveness.
2. Learn to allocate budgets efficiently for maximum return.
3. Interpret data to make informed marketing decisions.
4. Understand how to establish and manage successful affiliate programs.
5. Keep up with the latest tools and techniques in performance marketing.
Course Module:
Audience Introduction
Timing: 10:30 AM – 11:00 AM
Welcome & Icebreaker
Why AI-Powered Marketing Matters Today
Clear Overview of what the Day will look Like.
Module 1: Foundations of Meta Ads
Timing: 11:00 AM – 1:00 PM
Understand the basics of Instagram & Facebook ads and how to set up a successful campaign.
Topics Covered
* Meta Ads Structure
Campaign, Ad Set, Ad – explained in simple terms
* Setting Objectives & Target Audience
Awareness, traffic, leads, conversions
* Budgeting & Ad Placements
How to spend smartly and place ads where they work best
Skills Acquired
* Ad setup from scratch
* Audience targeting
* Budget planning
* Campaign structure understanding
Module 2: Using AI for Ad Creation & Strategy
Timing: 2:00 PM – 3:30 PM
Leverage AI tools to build high-performing ad creatives and copy.
Topics Covered
* AI Tools for Creatives
Canva AI, Copy.ai, ChatGPT, DeepSeek, AdCreative.ai
* Writing Winning Ad Copy with AI
Headlines, hooks, CTAs using prompt techniques
* AI for Audience Insights
Analyze and adjust your strategy with smart tools
Skills Acquired
* Creative ad building
* Copywriting using AI
* Data-driven thinking
* Faster content generation
Module 3: Hands-On Ad Building + Real-Time Insights
Timing: 3:30 PM – 5:30 PM
Build your own ad campaigns and understand what makes them convert.
Topics Covered
* Live Campaign Setup (Simulation)
Create an ad using Meta Ad Manager (guided)
* Troubleshooting Common Mistakes
Why most ads fail & how to fix them
* Digital Marketing Trends 2025
AI evolution, platform updates, and marketing future
Skills Acquired
* Real-world ad creation
* Ad performance analysis
* Optimization mindset
* Future-ready digital marketing approach
Event Venue
Faculty Hall IISc: Bengaluru, Amra Marg, Mathikere, Bengaluru, Karnataka 560012, India, Bangalore
INR 2999
