AI-Enhanced Search Marketing: Convert Demand Into Leads & Sales

Join us for a dynamic workshop designed to help professionals and entrepreneurs master Google Search Ads and harness the power of AI. 

Whether you're new to advertising or looking to enhance your existing campaigns, you'll gain practical insights into keyword strategy, ad creation, and AI-driven optimization techniques that maximize ROI. 

By the end of the session, you'll have the tools to craft compelling search ads and effectively integrate AI into your marketing strategy.

📆 Date: March 12th, 2026 (Thur)

🕒 Time: 6:30 PM - 9:00 PM 

📍 Where: the Hive Causeway Bay,

9/F, V-Point, 18 Tang Lung Street, Causeway Bay (MTR Exit A)

💳 Members*: HKD $80

💳General Admission*: HKD $150

*Each ticket includes light refreshments.

• Introduction to Google Search Ads and their role in capturing high‑intent leads.
• Understanding how Google’s AI is reshaping Search advertising (Search Generative Engine, AI Overviews, AI Mode, AI‑powered signals, automation).
• Structuring Search campaigns for clarity, control, and performance.
• Keyword research strategies, including AI‑assisted keyword discovery and refinement.
• Writing effective Search ad copy and using AI‑generated assets to scale creative.
• Audience targeting within Search: intent signals, first‑party data, and AI‑enhanced segmentation.
• Budgeting and bidding strategies, with a focus on Smart Bidding and predictive AI optimisation.
• Tracking and analysing Search campaign performance using Google Analytics 4 and AI‑driven insights.
• Search‑specific optimisation techniques to improve ad relevance, CTR, and conversion rates.
• Case studies showcasing campaigns optimised for lead generation and sales success.
• Q&A.

• Understand the Foundations of Search Ads: Learn how Google Search Ads work and why they remain essential for lead generation and sales.
• Master Search Campaign Setup: Gain confidence in structuring and launching Search‑only campaigns aligned with business goals.
• Conduct AI‑Enhanced Keyword Research: Develop skills to identify, evaluate, and refine keywords using both manual and AI‑powered tools.
• Create High‑Performing Search Ads: Learn techniques for writing compelling headlines and descriptions, supported by AI‑generated assets.
• Optimise Search Targeting: Understand how Google’s AI signals improve intent targeting and audience segmentation within Search.
• Manage Budgets and Smart Bidding: Explore bidding strategies, including AI‑driven predictive bidding to maximise ROI.
• Analyse Search Performance Metrics: Learn how to interpret Google Ads and Google Analytics 4 data and apply AI‑powered recommendations.
• Apply Search‑Focused Optimisation Techniques: Master methods to improve Quality Score, ad relevance, and conversion performance.
• Case Studies Review: Gain practical insights from real‑world examples of Google Ads campaigns optimised for lead generation and sales.
• Engage in Interactive Discussions: Address Google Ads challenges and opportunities through guided Q&A.

• Business owners who want to start marketing campaigns on Google but don't know how.
• Business owners who want to improve the results of their current campaigns. 
• Online marketers who need performance optimisation tips for their current Google Ads strategies.

Co-Founder / Managing Director, Digital Nomads Hong Kong

Francesco Bonafine is a digital marketing professional with 17 years of experience, including significant roles at IBM and Google. He spent 7 years at Google, where he held account management and sales management positions across various regions, including Ireland, Italy, the US, and the Philippines. During this time, he contributed to the Product Management Team for Google AdWords Express.

In 2017, Francesco founded the digital marketing agency Digital Nomads Hong Kong, recognized as an official partner of Google and Meta. In 2024, the agency was awarded the One-Star SME Award from the City University of Hong Kong in recognition of its achievements in corporate innovation.

Francesco is also an accomplished public speaker, sharing his insights with organizations such as the HKTDC, HKGCC, the Italian Chamber of Commerce of Hong Kong and Macau, and several major co-working spaces in Hong Kong.

Website: digitalnomadshk.com

Instagram: @digitalnomadshk

Facebook: Digital Marketing Agency - Digital Nomads Hong Kong

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Event Venue & Nearby Stays

the Hive Causeway Bay, 18 Tang Lung Street, Hong Kong, Hong Kong

Concerts, fests, parties, meetups - all the happenings, one place.

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