Advanced Certified Scrum Product Owner (A-CSPO)
About this Event

Who provides A-CSPO certificate?

Advanced Certified Scrum Product Owner (A-CSPO) is a certification program offered by Scrum Alliance for aspiring Scrum Masters. Scrum Alliance is a non-profit organization based out of Colorado, the USA which provides education, educational resources and as well as support to Agile and Scrum Practitioners. Learn more about Scrum Alliance.

How well is Product Owner certificate is recognized in the market?

With the advent of artificial intelligence and machine learning and growing consumerism, the product management has taken the center stage all over the world. Be it in big Fortune 500 companies or in Startups, the need for good product management is increasing year by year. Certified Scrum Product Owner role is a stepping stone to get started in Product Management. Listen to what one of the experience Product Managers who had attended our CSPO workshop has to say about the trends:

With many companies realizing the need of Product Owner for their product management, there is an increasing number of people getting certified as CSPO. The below chart shows how the number of people getting CSPO certificate is increasing year by year.

The Scrum Alliance is the oldest certification body in the Agile space and has been helping people learn and build great products since more than 2 decades. The Scrum Alliance was started by co-authors of Scrum - Jeff Sutherland and Ken Schwaber.

What is the eligibility to take A-CSPO Certification?

Participants should hold an active Certified Scrum Product Owner (CSPO) certification with Scrum Alliance

Participants should have at least 12 months of work experience specific to the role of Product Owner (within the past five years)

Validity of certificate in nutshell

Valid for 2 Years

What is the validity of A-CSPO Certificate?

A-CSPO certification is valid for 2 years from the date of attaining the certificate. Scrum Alliance will send you a reminder once the validity of your certificate is about to expire. You need to renew your certification by paying 100$ and 20 SEUs. SEUs are Scrum Education Units and 1 hour of learning is equal to 1 SEU.

There are different ways and means of gaining SEUs.

Watch a community webinar

Volunteer in some way to give back to the Agile community

Participate in a local user group

Attend a Global/Regional Scrum Gathering®

Write a blog about Scrum/Agile

Read a book about Scrum/Agile

Learn more wide variety of ways to gain SEUs

What is the participant called?

Product Owner

Role Description

A Product Owner is someone who is responsible for creatively solving users’ problem and strategically maximizing the value for the business. Product Owners come in different forms. They are in the form of an entrepreneur in startups, a product manager in a product company, account manager in a service company, General Manager in hotels etc

Who can become a Product Owner?

Product Owner takes care of Product Management on Scrum Team. They belong to the Product Management profession. Product Management involves market research, user research, business model design and product development.

So, anybody who are interested in Product Management and wants to get started as a Product Owner and acquire the required skills can attend the CSPO workshop. In terms of job role, following job roles can immensely benefit from the CSPO workshop

Business Analyst

Product Analyst

Product managers

Product Owners

Marketing Managers

Pre-Sales

User Experience Experts

Usability Engineers

Strategy Analysts

Directors

Program managers

Project managers

CXOs

What do Product Owner's do?

Product Owner is like a Conversation Orchestrator. The Product Owners work with

Users to understand their job, pains and turn them into needs and product features.

Buyers to understand their economical needs, analyze competition to position the product in the market

Sponsors to define business model that fulfills their revenue and margin goals

Development team to build product fulfill the needs of all three above.

How much salary does a Product Owner get?

PO is one of the most demanding job in the industry. According to the survey conducted by Product Management Festival the salary range varies from country to country as below:

As you gain more hands on experience building Products, the Product Owner's salary increases as shown below:

What is the career path for Product Owner?

The product owners will continue to own the product. With the experience of building great products, one can continue to grow into the following job roles:

Director of Product

Head of product

Vice-president of Product

Chief Product Officer

Entrepreneur

How to get started as a Product Owner?

The first step towards getting started as Product Owner is to start acquiring the skills. The great starting point would be to attend the CSPO workshop which helps you to understand the craft and associated skills needed to be a product owner. The two days workshop from Certified Scrum Trainer will help the Product Owner get that practical knowledge by working a Product idea of yours from concept to clarity, learning through trainer’s real-life experience and case studies.

Once you are done with CSPO certificate, it's time to put your knowledge to use in someway before directly jumping into the Product Owner’s role. Here are some of the ways to achieve it.

Practice at your workplace: Try your skills as a Product Owner and use some of the techniques to build valuable products. You can avail our 1 week FREE mentoring to get hand holding from experience Product Owners.

Attend meetups: Connect with practicing Product Owners to understand the challenges they face and learn from their experience. Leanpitch conducts monthly meetups across India to help Product Owners come together and share their experience.

Volunteer for Social Scrum Project: Volunteer for a Social project and get the experience of building valuable products for solving complex problems. Leanpitch runs Social Scrum initiative to provide such a platform.

Read Books: Continue to read books and try some of the techniques in your day to day life. Here is the set of books that you can read:

Design a Better Business by Patrick van der Pijl, JustinLokitz, and Lisa Kay Solomon.

Jobs to be Done by Anthony W. Ulwick

The Lean Startup by Eric Ries

Lean Product Playbook by Dan Olsen

Impact Mapping by Gojko Adzic

User Story Mapping by Jeff Patton

Gain advanced Certifications: Try attending other advanced Product Management certificates to enhance your skills and techniques. Here are the suggestions:

CSP-PO

After completing the workshop, Leanpitch provides continuous learning through meetups, webinars, and free coaching. By learning continuously and meeting fellow Product Owners who shares their experience and knowledge.

Why this course

With the advent of artificial intelligence and machine learning, growing consumerism, the product management has received as much attention as never seen before. This Course is the starting point to understand the role of Product Managers and how Scrum makes Product Management more effective.

Job Opportunity in nutshell (if eLearning course and crash course, Provide URL from Resources - Videos of admin side or image url)

50%

What are the job opportunities for a Product Owner?

With the advent of artificial intelligence and machine learning, growing consumerism, the product management has received as much attention as never seen before. Many countries like Chile, Ireland, Canada, Singapore who attract talent all over the world to start startups. Every state government in India has started an incubation centre to promote startups. Also Government initiatives like "Digital India" and "Make In India" require people with strong Product Management skills. These are very good indicators of growing need for product managers.

A report from McKinsey states that "The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies"

If you search naukri for Product Owner or Product Manager job, you will find 8k plus results.

If you search LinkedIn

for Product Owner jobs, you will find around 1000 active postings in India and 32K+ postings worldwide

for Product Manager, you will find 5k+ active postings in India and 188k+ postings worldwide.

Product Management Trends

The Product Owner belongs to the Product Management profession. In fact, Product Owner is a role and most of the times their title will be Product Manager. Here are few trends from Product Management industry.

"There is a growing demand for product management talent because there are so many digital companies that have never existed before"

As per article on AC Lion , Industries adopting and leveraging new technologies such as Retail / Direct to Consumer, Automotive, Manufacturing, Financial Services and Healthcare, have created a demand for innovative product managers who bring both industry experience as well as an understanding of new technologies; how their products will best be marketed, sold and experienced by their end users and customers.

"The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies."

As per report from McKinsey, over the next three to five years, we see the product-management role continuing to evolve toward a deeper focus on data (without losing empathy for users) and a greater influence on non product decisions. We anticipate that most modern product managers will spend at least 30 percent of their time on external activities like engaging with customers and the partner ecosystem. Such engagement will not be limited to consumer products—as the consumerization of IT continues, B2B product managers will directly connect with end users rather than extracting feedback through multiple layers of sales and intermediaries

"As many sectors get re-shaped by production innovation, India's IT services firms are coming to terms with the fact that "product" is becoming the imperative piece in the business agenda of their customers"

As per this article on Tech Republic, many IT services firms setting out to develop products and platforms are dealing with the shortage in their own ways. Some are actively making product company acquisitions. Others are creating separate entities to create products and build intellectual property — Infosys subsidiary EdgeVerve Systems, which is modelled after product startups and is employing dozens of product managers, is an example. India has only 20K Product Managers compared to 1.8 million in US. The numbers and skill levels of product managers are nowhere near even smaller countries like Russia and Israel. So there is huge demand for the skilled Product Managers.

"Global MNCs announcing investment plans in India, start-ups raising millions of dollars through angel investors, billion dollar valuations, a TV series on entrepreneurship — this is what today’s Young India is talking about. After all these years, it seems, at least for now, Cricket and Bollywood have taken a backseat…"

This article on Careerizma states “Digital India” and “Make in India” are the new visions set by the biggest entrepreneur in a country of over a billion people. This vision along with regulations to ease business in India, has created a huge sea of opportunities for entrepreneurs to start their own gigs across various industries.

Who uses Scrum?

There are many companies which use Scrum. Here are some with written case studies available.

Netflix

SAP Labs

Salesforce

Adobe

Wikispeed

Oracle

Visteon

BBC

Microsoft

Barclays