About this Event
Location Details
Atlanta, Georgia
Please note: The venue listed on this page is a placeholder for Eventbrite.
The confirmed workshop location will be shared directly with registered attendees prior to the event.
For a closer look at past work and experiences, visit the website or Instagram below.
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July 20th–23rd, 2026 | Atlanta, GA
A 4-Day Hands-On Workshop for Event Professionals Ready to Elevate Their Skills, Structure, and Execution
Behind the Flowers: The TW Experience is a four-day immersive workshop curated by Celebrity Event Producer Dr. Tori Williams. Designed for event professionals, creatives, and entrepreneurs, this experience blends design, business strategy, and real-time application in a working environment that reflects how events are actually built.
Tori Williams is more than an entrepreneur, she shapes moments, builds experiences, and shifts the way people approach their work.
As a Global Event Producer, designer, and educator, Dr. Tori Williams is known for producing large-scale events and elevating every detail with intention and precision. Through TW Academy and her live workshop experiences, she provides real-world insight to help others strengthen their skills, refine their approach, and grow within the event industry.
This is not just a workshop.
It is a working experience.
It is a closer look at how events come together.
It is an opportunity to step into a higher level of execution.
✨ What You’ll Walk Away With
This experience is designed to give you more than inspiration. It is built to leave you with clarity, direction, and practical insight you can apply immediately.
During this 4-day workshop, you will walk away with:
- A stronger understanding of how events are structured from concept to execution
- Hands-on experience working through real design and production elements
- A clearer approach to pricing your services with confidence
- Insight into how high-level events are planned, built, and managed behind the scenes
- Content and visual assets you can use to position and market your work
- A deeper understanding of how to move with intention and professionalism in the event industry
This is not about watching from the sidelines.
You will be part of the process.
✨What You’ll Experience
Over the course of four days, you will step into an environment designed to reflect how events are actually developed, built, and brought to life.
This experience includes:
- Guided sessions covering design, business strategy, and event execution
- Live demonstrations that break down how key elements come together
- Hands-on involvement in select build and production components
- Real-time insight into the decision-making process behind event design
- Open opportunities to ask questions and receive direct feedback
- A collaborative atmosphere where you can connect with other creatives and professionals
Each day is structured to build on the next, giving you a clearer understanding of how to move from idea to execution with more confidence and control.
✨Who This Experience Is For
This workshop is designed for individuals who are serious about growing within the event industry and are ready to strengthen both their creative and business approach.
This experience is ideal for:
- Event professionals looking to refine their skills and elevate their execution
- Planners, designers, and creatives who want a stronger understanding of how events are built from start to finish
- Entrepreneurs who are entering the event industry and need real guidance on where to start
- Individuals who want to improve their pricing, structure, and overall client experience
- Creatives who are ready to take their work more seriously and operate at a higher level
Whether you are just getting started or already working with clients, this experience is designed to meet you where you are and help you move forward with more clarity and direction.
If you’ve been looking for a space to learn, ask questions, and gain real insight into how to move forward, this is that space.
Ticket Options
We offer two ways to attend this 4-day workshop experience:
Registration
To access flexible payment plans and complete your registration, please secure your spot through our official website:
Workshop Access (General Admission)
Full 4-day workshop experience includes:
- Welcome gift
- Daily breakfast and lunch
- Training with Event Producer & Designer Tori Williams
- Detailed workbook and resource guide
- Marketing and branding strategy
- Pricing for profit
- Event planning, production, and design training
- Event venue education
- Business etiquette for the luxury market
- Contracts, core documents, and certification
- Certificate presentation
- Networking and community access
- Special rates at a nearby partner hotel (details shared after registration)
VIP Access
Includes everything in Workshop Access, plus:
- VIP welcome gift
- Lunch with Tori Williams
- Priority seating during workshop sessions
- VIP gala seating
- 45-minute virtual brand review session after the workshop
Pricing
- Workshop Access: $2,750
- VIP Access: $3,750
Payment Options
Flexible payment plans are available at checkout via our website.
You will have the option to secure your spot without paying in full upfront.
We are currently preparing for production, and attendance for this experience will be limited.
As we move closer to the workshop dates, availability will become more restricted to ensure a quality experience for all attendees.
If you’ve been considering joining, this is the time to secure your spot.
Stay Connected
For updates, additional details, and a closer look at the experience:
The TW Academy
Tori Williams Events
Instagram
Have Questions?
We understand that committing to a 4-day experience is a decision.
If you have questions before registering, you are welcome to join one of our upcoming live Q&A sessions or reach out directly for more information.
Location
Atlanta, Georgia
July 20th–23rd, 2026
Additional event details, including venue information and schedule, will be shared after registration.
Event Venue & Nearby Stays
Atlanta Marriott Marquis, 265 Peachtree Center Avenue Northeast, Atlanta, United States
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