2023 Marketing to Engineers® Event

After a three-year hiatus, the live Marketing to Engineers® event is back! The CFE Media & Technology (CFE) team cordially invites you to join us for a day of education and an evening of peer-to-peer networking and improv comedy during our Marketing to Engineers® (M2E) event on May 3rd, 2023.

As the world's foremost expert on how to market to engineers, our mission at CFE is to educate our customers about the most effective way to engage, convert, and sell to your target engineers. As the only event that is 100% dedicated to improving the effectiveness of how people market to engineers, the Marketing to Engineers® event is a one-of-a-kind event that provides a truly unique experience for b2b marketing professionals.

After a day filled with educational content that includes brand-new research from Marketing to Engineers®, presentations from b2b industry experts, success stories from your fellow marketers, and round-table panels with engineers, you can join your fellow event attendees and the CFE team for a night a networking, customer appreciation, and improv comedy at The Second City in Chicago.

For the daytime portion of the event, CFE will host all attendees at the at the recently renovated Old Post Office in Chicago. For the evening portion of the event, CFE would like to show our appreciation for our customers by hosting a private dinner and customized comedy show at The Second City in Chicago.

Since knowing how our engineering subscribers think, what content they like, and how they want to consume content is critical to our business, we’re always asking our subscribers new questions about how we at CFE can deliver the most value to them as their preferred source for professional content.

On behalf of our customers, CFE has conducted 15 surveys and garnered insights from more than 13,000 engineers over the history of Marketing to Engineers®. Based on this ongoing research of our subscribers, we have data that helps you answer questions such as:

• What sources of content provide you the most professional value?
• What content types do you professionally value the most?
• How can you improve your lead nurturing pathways?
• Who is involved in the buy/specify process and how do they participate?
• What does an engineer want & need from suppliers during their buy/specify journey?
• What are the most effective lead generation techniques?
• Do engineers value social media for professional content? If so, which channel and why?
• How do these marketing preferences differ by age, job title, and other demographics?
• What’s the best way to improve email marketing techniques?
• How can suppliers improve the lunch & learn and trade show experiences?
• What type of experience do engineers want from online product distributors?
• What value do engineers place on virtual training events like webcasts or lunch & learns?

Get answers to these questions and many more during this year’s M2E event!

Proposed Event Agenda:

• The event begins with a catered breakfast on Wednesday, May 3rd, at 8:30 a.m. CT at The Old Post Office, located at 433 W. Van Buren Street, Chicago, IL, 60607.
• M2E Sessions will begin at 9:00 am and continue until 12 pm.
• Lunch will be provided to all attendees.
• The CFE team will recognize the winners in attendance of this year’s Product of the Year Awards during the lunch hour.
• M2E Sessions will continue until 4:45 pm and the cocktail hour will immediately begin after the daytime portion of the M2E event concludes.
• The cocktail hour will last until 6:15 pm, and then attendees will be directed to board buses for the 15-minute ride to the Second City venue for dinner starting at 6:45 pm.
• At 8:15 pm, attendees will make their way downstairs to find a seat in the Second City theater, and then the private show will begin at 8:30 pm and last for (1) hour, concluding at 9:30 pm.

Frequently Asked Questions

• Will there a room block available? More information about the room block will be available soon and we will message all attendees once this happens.
• How do I attend the cocktail hour, dinner, and comedy show at The Second City? Purchase of a ticket will give you access to all events following the 2023 Marketing to Engineers® day seminar.
• Is there a discount for group registration? Please contact your sales representative for information about group discounts. If you do not have a designated sales representative at CFE Media and Technology, please contact McKenzie Burns ([email protected]).
• What are my transportation/parking options for getting to and from the event? The venue is approximately 16 miles from the Chicago O’Hare International Airport and approximately 10 miles from the Chicago Midway International Airport. The venue does not provide shuttle service to or from either airport. To arrive at the venue via CTA train from the Chicago O’Hare International Airport, take the Blue Line towards Forest Park. To arrive at the hotel via CTA train from the Chicago Midway International Airport, take the Orange Line towards the Loop. If traveling via Metra train, the venue is approximately a 4 minute walk from Chicago Union Station and approximately a 10 minute walk from Ogilvie Transportation Center.
• How can I contact the organizer with any questions? Please contact McKenzie Burns at [email protected] with any questions regarding the 2023 Marketing to Engineers® event. 
• What's the refund policy? Attendees can receive refunds up to 30 days before the event start date.

Event Venue & Nearby Stays

The Old Post Office, 433 West Van Buren Street, Chicago, United States