☕ Brewlette Registration - NYC

Introducing: Brewlette!! A brand new manual coffee brewing competition that combines a little bit of luck with brewing skill, coffee passion, and camaraderie. Brewlette will feature two single origin coffees from the Counter Culture Coffee menu. These coffees will be revealed after registration.

Brewlette is a two round competition:

• Round One: Spin the Brewlette Wheel -- Each competitor will have a chance to spin the Brewlette Wheel. The Brewlette wheel has a range of TDS targets; competitors will select a competition coffee and brewing device to try and brew coffee to hit this TDS target. Competitors will have 8 minutes to brew. The 8 competitors that brew closest to their TDS targets will advance to Round Two.
• Round Two: Elimination Brewing -- Eight competitors from Round One will move into an elimination bracket, where two competitors will brew head-to-head in a knock-out style brew-battle. A panel of three judges will select the coffee they like best, without knowing who brewed the coffee or how that coffee was brewed, until there is one competitor remaining: the Brewlette Champion.

Brewlette will take place on Saturday, March 7th. The day for all competitiors will start at 9am for Competitor Breakfast/Calibration and Competitor Practice ahead of Round One. Doors open to the public at 12:30pm.

Competitors will have ample time to prepare for Brewlette. Competitors will each receive a 12oz bag of the competition coffees ahead of Brewlette. There will also be learning opportunities in the month leading up to competition, including a virtual learning session with the producers and importers responsible for bringing the comeptition coffees to life.

Thank you to our sponsors for helping make Brewlette happen! Mahlkönig USA, Third Wave Water, Urnex, Aeropress, Hario USA, Mooala, Slow Pour, Dona Tea, Tip Top Cocktails, Barista Magazine, and more announced soon!

Info: Competitors, judges, sponsors, and the Counter Culture Coffee team will gather for breakfast and coffee calibration. We will be tasting the two competition coffees brewed as batch brewed filter coffee and in a cupping format. This will allow competitors to get familiar with the coffee ahead of the competition. Breakfast will be sponsored by Urnex :)

Info: Competitors will have time to brew as much coffee as they can during Competitor Practice. Competitors are encouraged to work together and are welcome to ask for feedback from judges, sponsors, and the Counter Culture Coffee team. Note-taking is encouraged!

Info: Competitors will take a break to reset ahead of Round One. Competitors are not permitted to brew coffee during this time. Lunch will be sponsored by Counter Culture Coffee :)

Info: The doors open to the public! Audience members are welcome to join and watch the competition at 12:30pm, ahead of Round One.

Info: Each competitor will have a chance to spin the Brewlette wheel. Once a TDS target has been selected, competitors will have 8 minutes to brew the competition coffee to try and hit that target. The 8 closest to hit their TDS will advance to Round Two.

Info: Round Two starts with a coin flip to determine which coffee will be brewed through the bracket. Eight competitors from Round One will move into an elimination bracket, where two competitors will brew head-to-head in an knock-out style brew-battle. Competitors will have 8 minutes to prepare and serve their coffee. A panel of three judges will select the coffee they like best, without knowing who brewed the coffee or how that coffee was brewed, until there is one competitor remaining: the Brewlette Champion.

Info: The Brewlette Champion along with the runner up and 3rd place competitors will be awarded trophies along with swag and other prizes. There will be a celebratory toast with Dona Tea, refreshments, raffles, and good cheer to celebrate Brewlette. All are welcome to join!

Event Venue

Counter Culture Coffee New York Training Center, 376 Broome Street, New York, United States

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