Name: You’re Worth It: Communicating the Value of Marketing
Start: 2024-05-15T11:30:00-05:00
End: 2024-05-15T13:00:00-05:00
Location: Innovation Depot Inc

$You\u2019re Worth It: Communicating the Value of Marketing$

Learn the value of positioning marketing as long-term growth-enabling strategies and requirements of the modern company.
About this Event

As the VP of Marketing for Southern Veterinary Partners (SVP), our speaker, Rachelle Kuebler-Weber has helped grow SVP’s revenue by more than 300% in her 3 year tenure. In her role, she combines deep passions for building empowered, high functioning marketing teams, excellent customer service, driving growth, and removing points of friction for Veterinarians, their teams, communities, clients, and pets.

Rachelle brings more than 15 years of experience in building and leading teams in marketing, digital, analytics, and martech for companies like National Veterinary Associates, Dollar Shave Club, E&J Gallo Winery, and Emory University. Through this experience, she understands how to build scalable, sustainable growth.

With layoffs on the horizon, companies often consider cutting marketing. Ironically, this necessary part of any business is viewed as a disposable activity. Marketing connects companies with customers. Are you aware of your value as a marketer? Do you know how to present your value to your company and report the right analytics?

The American Marketing Association Birmingham Chapter's May Signature Series Luncheon will feature Rachelle Kuebler-Weber, VP of Marketing at Southern Veterinary Partners. Rachelle will present to members and guests of the marketing community, sharing an informed and insightful perspective about the value marketers bring companies!

Know your value and how to prove it to companies.
Learn how to 'speak the language of the C-suite', especially when discussing marketing technology and analytics and sharing information executives care about -- related to profit and revenue.
Gain insights to help you even when interviewing with companies and positioning yourself as a top candidate.

Meet us at Innovation Depot on May 15th Doors open at 11:30 a.m. and lunch will be provided! Take notes. Bring your questions. And make valuable connections.