Your Brand Begins: A Workshop to Realise YOUR Power of Visual Communication

YOUR BRAND BEGINS is an introductory workshop on the fundamentals of branding—what it means, why it matters, and how to start building it with clarity. The Human Prototype Lab has some fun, experienced professionals who want to guide you towards a smoother, more successful discovery or rediscovery of your brand and (future) business.

We begin with The Shape of Identity, led by Sevgül, owner of Evil Strawberry Arts & Illustration. Sevgül, as a graphic designer, illustrator, and workshop creator, will take us on a journey with hands-on and minds-on exercises. This will explore why consistency and coherence are essential to creating a brand people can understand and trust.

Next, Silvia, co-founder and brand designer at Flok Studio, leads Build Your Brand, a practical presentation on the strategic side of branding. She will walk through the core principles behind strong visual identities and explain how design decisions connect to your broader business goals.

Rooted in the spirit of The Human Prototype Lab, this workshop brings together creativity, strategy, and community. It’s designed as a starting point—for entrepreneurs, creatives, and anyone looking to build a more thoughtful and aligned brand foundation.

What You Will Gain from Our Time Together

1) A fundamental understanding of visual communication as it relates to brand identity

2) A practical, digestible framework for building your brand

3) Clarity on what brand actually is and the power it brings

4) New professional, similarly-minded connections with attendees and facilitators

Investment

• A few hours of your time
• €20 (includes a welcome drink of your choice)
• Risk of making new connections with other attendees

Event Venue & Nearby Stays

Urban Café, 130 Spui, Den Haag, Netherlands

Concerts, fests, parties, meetups - all the happenings, one place.

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