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Small Business Saturday is a shopping tradition held on the Saturday after Thanksgiving that encourages people to support small, local businesses. It takes place this year on November 29, 2025, and is promoted by organizations like American Express and the National Retail Federation. The day features special deals and events at small retailers across the country. What it is: A day dedicated to supporting local and independent businesses during the holiday season.
When it is: The Saturday after Thanksgiving, which is November 29, 2025.
Why it's important: It helps boost the local economy by putting money back into the community and gives smaller businesses a chance to compete with larger retailers.
How to participate:
Shop at small businesses in your community.
Look for special promotions or sales offered by individual stores.
Participate in local events organized for Small Business Saturday.
Connect with small businesses on social media.
Origin: American Express launched the event in 2010 during a recession to help small businesses gain more exposure. It gained official support in 2011 when it was recognized by the Senate and local governments
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