Name: Workshop: The Essentials of Pricing
Start: 2024-11-13T09:30:00+00:00
End: 2024-11-13T12:30:00+00:00
Location: University of Leicester School of Business

Sign-up and learn all the must-know basics of pricing at our event, where we break down the essentials in a fun and interactive way!
About this Event

The Essentials of Pricing

Join us at the University of Leicester School of Business for an informative event focusing on The Essentials of Pricing!

Pricing directly affects the profitability of a business, however most businesses either establish their pricing strategies solely based on their own costs or by trying to stay just below the price points of competitors.

Whether you're a seasoned professional or new to the business world, this interactive and thought-provoking event will cover all the key aspects of pricing that you need to know.

We will discuss a wide range of pricing variations including:

Value based pricing.

Dynamic pricing.

Price elasticity.

Subscription pricing.

Retainer pricing.

Payment Strategies.

We will provide you specific knowledge to price appropriately to your brand's positioning, and help you adapt to the ever changing competitive landscape.

Join the Leicestershire Business Advice Service and learn from experts, network with like-minded individuals, and tap into valuable insights to help you succeed in today's competitive market. Don't miss out on this opportunity to enhance your pricing knowledge!

Delivered by Exemplas business experts Gau Naik and Chris Gueffier.

Gau has over 20 years of expertise in advising businesses, ranging from pre-starts to fully established businesses. He is a pricing expert and has previously held the position of ‘International Pricing Strategy Manager’ for a blue-chip multinational with a $2 billion dollar product portfolio.

Chris brings over 15 years of experience in sales and marketing advice, helping businesses achieve their full potential when taking a product/service to market.

Venue: Brookfield, University of Leicester Business School

Parking Information: The Brookfield site car park is situated on Holmfield Road LE2 1SD.

(If you have any issues parking or entering the venue on the day, please contact Gau on: 07724287576)

Disclaimer: To be able to attend this event you do need to meet the eligible criteria to enrol into the Leicestershire Business Advice Service. This includes being within the eligible locations of, Harborough, Oadby & Wigston, Hinckley & Bosworth, Blaby, Melton, and North-West Leicestershire.