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𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽How do we measure the quality of UX? What metrics do we use? How do we bridge business objectives and UX goals? How do we remove bias and guesswork from design decisions? And how can we make a strong case for the impact of design work?
This hands-on workshop dives into one of the most important – yet often overlooked – aspects of design practice: defining, choosing, and tracking UX metrics and design KPIs from scratch. Through practical group work, you’ll explore how to shape design success, establish team-specific KPIs, and track them effectively, all while building accountability and ownership into your design process.
😎 𝗪𝗵𝗼 𝗶𝘀 𝗶𝘁 𝗳𝗼𝗿
• Experienced designers
• Product managers
• Design leads
• Heads of product
📘 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗻𝗲𝗲𝗱
Nothing fancy – just paper and one laptop per group of 3–4 participants.
💡 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻
• How to define the notion of design success for your team,
• How to measure design work against business goals and needs,
• How to choose the right mix of qualitative and quantitative research,
• How to define KPIs that focus on user needs but also respect business needs,
• How to use the Top Tasks methodology to understand and prioritize user’s tasks
• OKRs vs. KPIs vs. metrics, how to translate them into clear goals for each team/department, and how to apply them to design work
• How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIs,
• How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design,
• How to build a design KPI tree for each team and for each department
• How to establish ownership, accountability and buy-in for design KPIs
• How other companies and organizations define and track design KPIs, and what we can learn from them
💙 𝗪𝗵𝘆 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲
While many departments regularly track performance against measurable targets, design teams are still too often seen as “pixel pushers.” In reality, design and user experience create enormous impact – but this impact needs to be visualized, articulated, and tracked. In this workshop, you’ll learn how to do exactly that, raising both the visibility of your work and the perceived value of design in your organisation.
👉 𝗙𝗼𝗿𝗺𝗮𝘁
Highly interactive and group-based. Participants will break into small groups (2–4 per table) to work on custom-tailored KPIs for real-world projects.
𝗔𝗯𝗼𝘂𝘁 𝗩𝗶𝘁𝗮𝗹𝘆 𝗙𝗿𝗶𝗲𝗱𝗺𝗮𝗻
Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
A big thank-you to our sponsors and supporters: Elisa, Zone, Helmes, Fienta, Tallink Group, Smaily, Interaction Design Foundation, the City of Tallinn, Visit Tallinn and Tallinn Card.
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Kursi 3, 10415 Tallinn, Estonia, Tallinn, Estonia
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