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Delivery Method: Face to Face WorkshopLevel : Beginner
Date/Time:
Tuesday, 13 July 2021
WA: 12:00 PM to 2:00 PM (AWST)
If you would like to be doing email marketing but have no idea how to start, this workshop is for you
Would you like to be running ads on Facebook and just don't know where to start? This workshop is an introduction to advertising and covers the fundamentals to help you feel confident about Ads.
Here is what is covered:
- Key terms & definitions
- Fundamentals of Facebook
- Ads Center (boosts) and Ads Manager
- Audience types including custom and lookalike
- The process of creating an ad using Ads Manager
- Understanding creative concepts
At the end of the workshop you will be given some time to write your own ad copy and share it with the group for feedback.
This workshop is ideal if you are currently using Facebook and have dipped your toe in with boosting posts and would like to get confident use more of the features available in Ads Manager.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Sarah Thomson, the owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Her experience spans well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience range from large multi-nationals, government, not-for-profit and small businesses.
Together with her husband, Grant, who is the resident web designer, Online Social Butterfly offers expertise to guide business owners through the ever-changing waters of digital marketing. They offer a range of services that assist their clients in creating and implementing a digital strategy that encompasses websites, social media and CRM integration. Both Sarah and Grant are enthusiastic learners and love creating effective websites that their clients can use and manage to propel their online presence.
As well as extensive experience, Sarah has an array of qualifications including a Bachelor of Commerce (Marketing), Diploma in Direct Marketing, Post-Graduate Diploma Business (Management) and is about to complete her Masters in Communications (Web). She has plans to carry on and undertake her PhD next.
Sarah has been running social media workshops for the past 5 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool.
She is an avid learner and enthusiastic trainer. Her knowledge and expertise make her workshops highly sought after.
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Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
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Event Venue & Nearby Stays
BOSS centre, Perth, Australia
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