About this Event
🔥WomenUp™: LinkedIn Authority in the AI Era
Do you know what 360 BREW is?
LinkedIn is no longer social media.
It’s your authority infrastructure.
Now powered by AI, it reads, ranks, and determines how your expertise drives opportunity.
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➡️ Why This Matters for Women Now
AI is shaping:
• who gets recognized
• whose expertise is surfaced
• who is seen as credible
• Women are still underrepresented in AI adoption.
That gap becomes missed visibility, opportunity, and influence.
This session is about closing it.
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What You’ll Walk Away With
• A system to build AI-aligned authority
• A strategy to turn visibility into real opportunity
• A LinkedIn presence that works 24/7
What We’ll Explore
1️⃣ Executive Profile Architecture
• Headline positioning that signals authority and expertise
• Summary structure that creates clarity and depth
• Experience framing that elevates perception
• Authority signals AI and decision-makers recognize
2️⃣ Leveraging AI Without Sounding Automated
• Using ChatGPT, Claude and Google Gemini to enhance your thinking
• Prompt frameworks for clear, high-level communication
• Turning expertise into structured thought leadership
• Maintaining your voice while increasing output
3️⃣ Content Strategy for Influence (Not Noise)
• Building content aligned with how AI evaluates expertise
• Moving from posting to positioning
• What to publish, when, and why it matters
• Aligning visibility with business outcomes
5️⃣ Format Strategy That Builds Your Authority
🎥 Using AI to script, create, and scale video content
• When to use video to build trust and credibility
• How carousels and infographics drive retention and authority
• LIVE LinkedIn Strategy, newsletters
• Choosing formats aligned with your expertise and audience
PDF workbook included to continue building and applying your strategy at home.
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About Kristina Shea
Kristina Shea is an AI strategist, governance advisor, and founder of WomenUp™ — where AI meets ambition and impact.
She works at the intersection of executive positioning, AI adoption, and strategic visibility, helping leaders integrate AI thoughtfully and responsibly into real business infrastructure.
A graduate of the University of Toronto’s Rotman School of Management in Generative & Agentic AI for Business, Kristina brings both technical insight and business leadership experience. She serves as a Director with the Burlington Chamber of Commerce and advises organizations on AI positioning and governance strategy.
She is also the host of The Kristina Shea Show, exploring AI, leadership, and ambition with founders and global thinkers shaping the future of business.
Her work focuses on ensuring women are not only participating in the AI era — but leading within it.
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Investment
Early Bird: $77 (until May 1)
Standard Admission: $97
Attendance is intentionally capped to preserve depth of discussion and quality of connection.
Tickets are non-refundable.
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When and Where
Thursday, May 7, 2026
🕒 12:00–2:15 PM
📍 TechPlace
5151 New St, Burlington ON L7L 1V3
Light refreshments will be served.
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Why This Matters Now
Research shows women adopt AI tools approximately 25% less often than men in business — not due to ability, but due to access, exposure, and strategic integration.
As AI becomes foundational infrastructure across industries, professional positioning will increasingly reflect who understands and leverages it well.
Leadership in the AI era is no longer optional. It is strategic.
We look forward to welcoming you.
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For early access to future WomenUp™ gatherings and leadership sessions, join the Inner Circle:
https://mailchi.mp/64e938d86ad4/women-up
Event Venue & Nearby Stays
Tech Place, 5151 New Street, Burlington, Canada
CAD 77.00
