Women in GTM | Transforming B2B Success

Join Women in Tech forum in partnership with 6sense for an evening of drinks, canapés, and inspirational insights from senior female and ally GTM leaders in the tech industry, at the award-winning Sea Containers, a 5-star lifestyle hotel in London's South Bank.

B2B buying is no longer a solo journey led by individual decision-makers; it’s a collaborative effort involving multiple stakeholders within organisations. Yet, sales and marketing teams often operate in silos, continuing to target individual leads, resulting in missed opportunities and inefficiencies.

While the average B2B win rate hovers around 50%, original research from 6Sense shows that by being the first to engage with the right buying group at the right time, your win rate can jump to an impressive 84%. This shift from individual leads to buying group engagement can transform your success in B2B sales.

In this interactive panel discussion, we will present this data (and more) and explore how embracing diverse perspectives within your organisation can help teams align and engage more effectively with key buying groups.

Meet the speakers:

, Chief Revenue Officer,

, Executive Vice President of Marketing,

, Chief of Marketing and Alliance,

, Head of Growth,

, Senior Rev Ops Consultant,

Panel Moderated by, Founder & CEO,

This event is designed to inspire, educate, and connect women in GTM and technology sectors, offering an unparalleled opportunity to explore emerging trends, share success stories, and inspire others in the field.

What we will cover:

Understand the Shift: Buying decisions in B2B are made by teams, not individuals. Sales and marketing must adapt to this reality to stay competitive.

Collaboration is Key: Learn how cross-functional collaboration between sales and marketing can significantly improve efficiency, engagement, and deal closure rates.

New Tools for Success: Discover how to identify and act on buying group signals to optimise productivity and increase the effectiveness of your sales and marketing efforts.

Embracing Diversity in Strategy: Understand how diverse teams can better identify and engage with varied buying groups, leading to more innovative and effective B2B strategies.

Whether you’re in sales or marketing, you’ll hear real-life experiences and actionable strategies to enhance your GTM toolkit, stand out, and make a lasting impact.

You’ll also have the opportunity to network with other GTM professionals from rapidly growing scale-ups to multinational tech companies.

• Women in Tech forum: A global community that supports the growth of women in the tech sector through leadership development, mentoring, and community engagement.
• 6sense: An AI-driven platform that uses data analytics to help B2B companies prioritise and engage buying groups effectively, boosting conversion rates and deal velocity.
• Agent3: They create powerful, creative, end-to-end Account Based Marketing programs with measurable impact using proprietary and applied technology services.

All ticket sales proceeds will go to This Charity helps to prepare women for interviews, help with building confidence, providing appropriate clothing for interviews and more.

RECORDINGS

This event will be recorded and photographs will be taken. By registering for a ticket, you are consenting to the recording and photographs being published. Please direct any questions to [email protected]

Event Venue & Nearby Stays

Sea Containers London, 20 Upper Ground, London, United Kingdom