About this Event
Discover what studying MA Fashion Business and Marketing at the University of Salford could look like. Join us for the film screening of Woman Grows Jeans, followed by an engaging Q&A exploring fashion, sustainability, and industry practice.
When an ambitious experiment between a textile activist and a celebrity clothier meets inevitable challenges, one woman is propelled into an initiation that makes British fashion history. With a community of volunteers, they envisioned homegrown jeans sold through a social enterprise, but their work exposed uncomfortable truths about the systems controlling industry. Despite its sophistication, the U.K. can no longer produce clothing without importing materials or causing harm.
In a country buying 70 million pairs a year, Woman Grows Jeans journeys into our resilient ancestry to reclaim the care and agency that’s key to regeneration. After 600 hours, the UK’s only pair of homegrown jeans were handmade - not as a relic, but as a provocative signpost toward the future our hearts know is possible. A celebration of the traditional skills that reconnect us to nature’s wisdom, this documentary proves that the power to create change is still in our hands.
After the screening, we will be joined by the director Justine Aldersey-Williams and the producer Perelandra Beedles.
Justine is a Wirral-based regenerative clothing activist, botanical textile dyer, and founder of the Northern England Fibreshed. From her studio The Wild Dyery in Hoylake, she has taught natural fabric dyeing to thousands of students worldwide, sharing skills that connect people to the land through plant-based colour.
Perelandra, is a Programme Leader for the MA Production Management (TV, Film & Digital Media) at the University of Salford. She has worked extensively as a Television Director, Producer, and Production Manager. Trained as the BBC’s youngest female network director, she directed The National Lottery and Breakfast News, later becoming a Senior Producer and Channel Editor at ITV and managing Film and TV for Sony Computer Entertainment, bridging industry practice and education.
Short Trailer (34 seconds):
Extended Trailer (3 mins 24 secs):
Event Venue & Nearby Stays
MediaCityUK - Salford University MediaCity Campus, Room 3.07 Salford M50 2HE, Salford University MediaCity Campus, Salford, United Kingdom
GBP 0.00
