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Scaling a portfolio, Setting up Systems, and Role DelineationWhat does it really take to grow your real estate portfolio and create the time freedom you set out for in the first place?
At this upcoming WiscoREIA meeting, Scott and Shannon are pulling back the curtain on how they successfully scaled their portfolio, built their own property management company, and designed a business that actually supports their lifestyle—not the other way around.
You’ll learn:
✅ How they scaled their portfolio strategically (without chaos)
✅ Why they chose to start their own property management company
✅ The systems that keep everything running smoothly behind the scenes
✅ How clear role delineation transformed their efficiency and results
✅ How they’ve created more time freedom to travel and enjoy life
Scott focuses on operations and maintenance, while Shannon leads property management, marketing, and strategy for their new venture, Bay House Landing—giving you a real-world look at how dividing roles the right way can unlock serious growth.
If you’ve ever felt overwhelmed trying to do everything yourself, this is a session you don’t want to miss.
Come learn how to scale smarter, not harder—and build a business that works for you.
Speakers: Scott and Shannon Richardson
Scott and Shannon Richardson began their real estate investing journey in 2020, starting with one rental property and quickly grew to 68 units in less than three years. Their real estate experience spans residential (short term, mid-term, and now mostly long term rentals), starting their own property management company, and most recently they purchased a commercial building to start an event venue, check it out at BayHouseLanding.com
In 2021, Shannon transitioned from a traditional W2 career into full-time real estate to concentrate on acquisitions and growth. In 2023, Scott joined real estate full-time to focus on operations and maintenance.
Beyond real estate, Scott and Shannon support solo-preneurs and real estate investors through mentorship and coaching and are also Lifeonaire coaches. Their goal is to help entrepreneurs gain confidence, scale their businesses, and build lives with more purpose and time and financial freedom.
WiscoREIA’s Appleton Meeting Always Meets on the 2nd Wednesday of the Month from 5:30 pm - 8:00 pm!
Make sure to bring tons of business cards as you will be meeting with people that you want to get to know!
Meeting Location:
Wilder's Cutting Edge Bistro
2639 S Oneida St
Appleton, WI 54915
Please enjoy food, drinks, and TIP YOUR SERVERS!
**Time Schedule**
5:30 pm - 6:00 pm - Doors open early for Networking
6:00 pm - 8:00 pm - Speaker Presentation
The meeting ends at 8:00 PM, but we’ll continue with an informal after-meeting for anyone who’d like to stay.
You can stay after the meeting as well to network! Remember to bring your deals!
Our doors are open to EVERYONE!
Host: Geoff Possley & Kent
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Event Venue
2639 S Oneida St, Appleton, WI 54915-1700, United States
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
