Win Clients on LinkedIn - Live in EDINBURGH

80% of B2B leads from social media come from this one platform.

Yet most marketers, salespeople, and business owners are still using tactics from 2023 and getting nowhere.

The algorithm has changed.

Buyer behaviour has changed.

The way people buy on LinkedIn in 2026 looks nothing like it did two years ago.

This masterclass shows you what works now.

We cover the mechanics of both Inbound and Outbound so that you can build the pipeline that matches your role:

• The Outbound Engine: 10%+ response rates on DMs and start conversations without cold pitching.
• The Inbound Magnet: Long form and short form content that brings inbound leads.
• The Implementation: 4 specific campaigns you can deploy immediately.

There is no single "right" way to build a $1M pipeline. We break down the five distinct strategies so you can choose the one that fits your business:

1. Conversion Content: Posts that drive leads, not just likes.
2. Hyper-Targeted Outreach: A systematic approach to direct messaging.
3. Relationship-Led Selling: Strategic networking for high-value accounts.
4. LinkedIn Newsletters: Building authority-driven lead gen.
5. LinkedIn Events: Filling your pipeline with high-intent prospects.

#1 - LinkedIn 2026 - How it works and How it’s changed.

• The New AI Algorithm & Brew360
• Optimising your effort for LinkedIn user culture
• Cutting through the noise of the feed and DMs.

#2 - Let Your Profile Do The Selling (Pre-Selling Profile)

• Build trust faster using the profile loop
• Make your name, brand and message sticky
• Make it easy to get inbound leads

#3 - Build An Audience Of Buyers (Connections & Followers)

• Grow your network and engagement
• Get 7+ prospects following and connecting daily
• Start conversations without awkward pitches

#4 - Immediate Campaigns You Can Deploy (4 Quick Win Campaigns)

• Using polls to get conversations
• Simple message campaigns to get calls
• WOW posts that drive inbound leads
• Self-propelling lead gen post.

#5 - 5 Paths To Pipeline (You only need 1)

• Conversion Content: Content That Gets Likes AND Leads
• Hyper Targeted Outreach: Get 10%+ response rates to DMs
• Relationship-Led Selling: A strategic approach to selling.
• LinkedIn Newsletters: Authority driven marketing that brings leads and clients.
• Linkedin Events: Fill your pipeline with high intent leads.

LinkedIn has changed.

The tactics that worked two years ago don't work today. This training gives you a system that matches how LinkedIn works in 2026 so you get results, not wasted time.

If you're in marketing:

• Reach the right audience without paying for ads
• Create content that drives inbound leads
• Build a following of people who buy

If you're in sales:

• Start conversations without cold pitching
• Get 10%+ response rates on outreach
• Fill your pipeline every week

If you run the business:

• Stop relying on referrals and word of mouth
• Get prospects coming to you daily
• Turn LinkedIn into your top lead source

The tactics that worked two years ago are now the quickest way to get your account restricted.

This masterclass isn't about "hacks" - it's about a repeatable system that matches the 2026 buyer's journey.

Places are limited. Grab yours before they go.

Event Venue & Nearby Stays

The Scotsman Hotel, 20 North Bridge, Edinburgh, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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