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Wicked Joyful was founded in 2019 and is known for its custom action figures, apparel, and celebration of local lore. The brand’s original apparel line has earned a devoted following throughout New England for its playful designs inspired by regional legends, hometown pride, and local culture. Wicked Joyful’s one-of-a-kind custom action figures have been collected by fans of the brand including Jack White, Rivers Cuomo of Weezer, Sierra Ferrell, Tyler Childers, SNL's Will Forte, Bobby Moynihan, and Chloe Fineman. In recent years, the brand’s growing audience has led to official collaborations with Dashboard Confessional and Violet Grohl.The online brand, and now physical shop, is the creation of Manchester native Nick Lavallee, who in 2022 led the effort to have the city proclaimed the “Chicken Tender Capital of the World,” earning coverage from The New York Times, America’s Test Kitchen, and New Hampshire Magazine, and inspiring a featured storyline on Season 8 of Jersey Shore Family Vacation.
Part retail shop, part nostalgia museum, Wicked Joyful offers original apparel, artwork, vintage toys, pop culture ephemera, physical media, and classic arcade games set to free play. The apparel collection serves as a love letter to New England, celebrating everything from local legends and cryptids to beloved landmarks and quirky hometown traditions. Order a shirt at the counter and it’s served in a chicken tender basket. Snap a photo in an authentic booth rescued from the original 1940's Puritan Tea Room, or pose with your latest vintage toy find in a recreated 1980s living room. Then see if you can top the leaderboard on one of the classic arcade machines.
Enjoy this curated shop and wicked joyful experience, it's worth the trip to Tender Town.
Awards:
2023 Best of New Hampshire Magazine "Tee's Action Figures and Local Pride" (Editor's Pick)
2025 Best of Boston Magazine "Action Figure Generator" (Editor's Pick)
Directions:
Wicked Joyful is located at Queen City Center in Manchester, NH alongside Harpoon Brewery, Barre Life Yoga, and Clyde's Cupcake and Desserts. Set your GPS for 215 Canal Street, Manchester, NH. From Canal St., turn right onto Pleasant St. and right again onto West Central St. to the main Queen City Center parking lot and parking garage access.
Parking:
Free on-site parking is available, but limited. Metered parking is available along Pleasant Street, and paid parking is available in the Hilton DoubleTree garage. We suggest planning ahead to park in the suggested areas or find a spot in downtown Manchester as our lot may fill up quickly.
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Event Venue
215 Canal St, Manchester, NH 03101-2315, United States
Tickets
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