Name: Why Strategy Fails in Teams — Insights from LEGO® SERIOUS PLAY®
Start: 2026-03-03T18:30:00+00:00
End: 2026-03-03T19:30:00+00:00
Location: The Postdoc Centre, Eddington (Postdoc Academy)

$Why Strategy Fails in Teams \u2014 Insights from LEGO\u00ae SERIOUS PLAY\u00ae$

Why strategy discussions break down in teams—and what LEGO® SERIOUS PLAY® reveals about how groups really think together.
About this Event

This talk is given by Robert Rasmussen, co-creator of the LEGO® SERIOUS PLAY® methodology.

Many teams invest significant time in strategy discussions, yet still struggle to achieve shared understanding, commitment, or coordinated action. In academic and knowledge-intensive environments, strategy often fails not because of poor ideas, but because groups rely too heavily on abstract discussion and under-designed conversations.

Drawing on over twenty years of experience designing and facilitating strategic processes, Robert explores why traditional strategy conversations so often break down — and what LEGO® SERIOUS PLAY® reveals about how groups actually think together. Using examples from academia, the public sector, and industry, he will outline key principles for enabling deeper collective sense-making, surfacing assumptions, and building genuine ownership of strategic direction.

The session is conceptual and reflective rather than instructional. It introduces the thinking behind LEGO® SERIOUS PLAY® without training participants in the method, and is intended to stimulate new perspectives on how teams approach strategy.